Director, Digital (Temp to Perm)

M Booth • New York, NY

1d • $101,000 - $135,000 • Hybrid

About The Position

At M Booth, we are a culture-first communications agency that attracts the best people and brands to a workplace that’s alive with courage, ideas, respect and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace. We invite you into our world of creativity, ideation, and communication. Come Be Inspired...Come work with us at M Booth.

As a Director, Digital Strategy, you are running critical pieces of our social media business, managing account teams, and being a client counselor, primarily for Google, an M Booth client and partner since 2013.
You are a key member of new business pitches as well as developing business with existing clients. You’re expected to be tenacious in motivating teams, inspiring clients, and being a domain expert in both social media and the industries where Google operates.

Requirements

• Solid foundation in social media strategy (focus on organic social), marketing, and content strategy.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots.
• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Strong understanding of how digital and social media fit into the broader marketing mix.
• Strong understanding of how AI is used in marketing, both from a content production standpoint and an operations perspective.
• Proven ability to lead projects and client communications, presentations.
• Skilled in motivating teammates and helping them grow.
• In touch with cultural and industry trends--always paying attention to what’s happening on social media platforms.
• A self-directed and motivated approach that takes ownership of projects and follows them through to the end.
• Proven track record of being a senior client management professional and building, nurturing, and growing solid client relationships.
• Ability to command a room and get stakeholder buy-in from multiple channels.
• 5-7 years of experience.
• Experience managing a team of 3-4 direct reports.
• Experience in the tech sector (adtech a bonus).
• Experience with social media measurement and publishing platforms such as Sprinklr and Brandwatch.
• Experience in both B2C and B2B marketing.
• Experience and understanding of product marketing.
• Experience in on-site social media content capturing at events is a plus.
• Ability to travel and be in person with clients in their office, at events, and activations is required.
• Experience with project management software such as Monday.com or Asana.
• Bachelor’s Degree.

Nice To Haves

• Adtech experience.
• Experience in on-site social media content capturing at events.

Responsibilities

• Provide strategic counsel to clients while being a voice for them.
• Build strong client relationships by delivering above expectations.
• Supervise and direct strategists, account, and creative team members to ensure client deliverables are met.
• Create holistic campaigns and programs that include organic and paid social, events, product marketing, influencer, and more.
• Design flexible work plans for programs (we use an Agile system).
• Ensure work output is the best it can be (of self and team members).
• Attend special events and activations (virtual and in-person).
• Collaborate within integrated agency teams and with agency partners.
• Problem-solve quickly when issues arise.
• Create and track budgets; understand profitability and servicing.
• Set trackable goals and KPIs for your programs.
• Be motivational and inspiring, implementing ideas that help build culture.
• Set performance standards for strategists and the account team members.
• Coach in real-time and provide actionable feedback and guidance to add value.
• Challenge the status quo by getting team members to think differently.
• Be a problem solver and help team members with the complexities of the business.
• Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions, and opportunity areas.

Benefits

• Professional growth and development programs to help advance your career.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Family Leave, Well-Being Programs, & Commuter Benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior