Director, Digital Strategy

The Coca-Cola Company • Atlanta, GA

4d • $164,000 - $193,000 • Hybrid

About The Position

The Coca-Cola Company is seeking a Director, Digital Strategy to translate its digital ambition into actionable plans and operating rhythms. This role involves building the analytical foundation for digital investments, developing and maintaining the strategy and roadmap, and managing the cadence and scorecard to ensure the digital agenda stays on track. The position requires transforming enterprise-level strategy into concrete, rigorous, and actionable digital initiatives. The ideal candidate will be a hands-on strategist capable of moving from undefined problems to board-ready recommendations, framing ambiguous challenges, building supporting analyses and business cases, prioritizing proofs of concept, and translating decisions into executable roadmaps for product, data, and engineering teams. This role requires close collaboration with the Head of Digital Strategy and partners across the transformation organization, functions, and markets. The candidate should possess strong structured problem-solving skills combined with a deep understanding of digital, data, and AI, and be comfortable managing details such as prioritization models, value cases, roadmaps, and quarterly business reviews to facilitate quick decision-making by leadership.

Requirements

• 5+ years of experience in digital or technology strategy, corporate strategy, or a related field, including time spent translating strategy into execution
• Strong structured problem solving: able to frame an ambiguous problem, build the analysis, and land a clear, well-supported recommendation
• Solid fluency in digital product, data, and AI concepts, with enough depth to work credibly with product, engineering, and data science teams
• Experience building business cases and prioritization models, including sizing value and weighing trade-offs across competing initiatives
• Experience contributing to roadmaps or a product or transformation portfolio, including dependencies, sequencing, and progress tracking
• Excellent communication and storytelling, with a track record of producing executive-ready materials and influencing without authority
• Highly organized and self-directed, comfortable owning the detail and the operating mechanics of a fast-moving agenda
• Bachelor’s degree in business, engineering, computer science, economics, or a related field

Nice To Haves

• MBA or advanced degree in a relevant field
• Top-tier strategy consulting experience, or a blend of consulting and in-house digital or strategy work
• Experience in consumer products, retail, or another large, decentralized, multi-market organization with a franchise or bottler model
• Experience supporting governance, funding, or scorecard mechanisms for a digital or transformation portfolio

Responsibilities

• Build and maintain the strategy fact base: develop the analysis, market and competitive scans, and business cases that inform where The Coca-Cola Company invests in digital, and turn them into clear recommendations for the Head of Digital Strategy and senior leaders
• Translate enterprise strategy into actionable digital capabilities and roadmaps: bridge the enterprise strategy and digital strategy; maintain the domain taxonomy and the end-to-end roadmap as priorities, dependencies, and capabilities evolve
• Prioritize use cases and proofs of concept: apply clear criteria to rank digital and AI opportunities by value, momentum, and speed to impact, and recommend which proofs of concept to pursue, which to scale, and which to stop
• Run the operating cadence: own the mechanics of the strategy-to-execution rhythm, including business reviews, leadership forums, and value-tracking checkpoints, so decisions are well prepared, captured, and followed through
• Support funding and governance: prepare the materials and analysis behind investment decisions, decision rights, and outcome-based funding, and help run the governance forums that allocate resources to the highest-value initiatives
• Maintain the digital scorecard: track transformation progress and the business outcomes driven by digital, surface the insights that inform reprioritization, and prepare clear, accurate reporting for senior stakeholders
• Partner across the system: act as a strategy partner for product, engineering, data, functions, and markets, building the alignment and shared understanding that turn strategy into adoption
• Tell the story: produce crisp, executive-ready narratives and materials that make complex digital choices clear and decision-ready

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position

What This Job Offers

• Job Type: Full-time
• Career Level: Director