Director, Digital Merchandising

Sherwin-Williams•Cleveland, OH

2d•Onsite

About The Position

The Director, Digital Merchandising is responsible for the online merchandising strategy, optimization, execution, and performance for Sherwin-Williams owned digital platforms. This leader will champion strategies that optimize how customers discover, evaluate, and purchase products across Sherwin-Williams.com and Mobile Apps. Reporting to the Senior Director, Digital Merchandising & Content Strategy, this role is deeply connected to the business and accountable for maximizing digital sales through data-driven merchandising strategies, flawless execution of product and promotional launches, and continual optimization of the digital shopping experience. The ideal candidate is an expert in eCommerce, digital merchandising, product discovery, and online customer behavior, and is highly analytical, detail-oriented, and a strong communicator. Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company’s staff, employees, and business relationships. The team is based in Cleveland, Ohio, and is on-site vs hybrid. Qualified applicants residing elsewhere will be considered with preference given to candidates located in or willing to relocate to Cleveland (relocation assistance provided), Chicago IL, or Charlotte, NC.

Requirements

Bachelor's Degree
7–10 years of experience in Digital, eCommerce, Online Merchandising, or related disciplines.
Proven digital merchandising leadership that has increased eCommerce sales and improved customer experience.
5–8 years leading teams in a fast paced, digital environment.
Strong cross functional leadership skills and ability to align diverse stakeholders.
Deep customer focus with strong merchandising instincts.
Strong analytical skills with experience driving decisions through data.
Experience with product data, digital taxonomy, and merchandising systems.
Experience managing or partnering in Retail Media Network programs.
Entrepreneurial and highly adaptable mindset.

Nice To Haves

Retail industry experience, specifically home improvement.
Experience within a large Fortune 500 or complex enterprise.
B2B and B2B eCommerce exposure.

Responsibilities

Develop and execute digital merchandising strategies that improve product discovery, conversion, and sales.
Lead the team to deliver best‑in‑class merchandising experiences across all devices and platforms.
Own the merchandising roadmap, quarterly planning, and communication of priorities to senior leadership.
Ensure digital merchandising supports broader business strategies, category initiatives, and promotional plans.
Lead both strategically and operationally—deeply understanding customer needs, product assortment, and digital behaviors.
Oversee and mature Sherwin‑Williams’ Retail Media Network capabilities to drive incremental revenue and brand partnership value.
Develop RMN merchandising placement strategies (sponsored products, curated content modules, brand showcases, etc.) that enhance the customer journey.
Partner with internal teams and external vendors to manage RMN performance, reporting, governance, and optimization.
Ensure advertisers and brand partners meet merchandising and experience standards.
Continuously improve the customer journey and merchandising presentation (taxonomy, navigation, filters, cross‑sell/upsell, product detail pages, personalization).
Guide conversion‑driving merchandising elements throughout the shopping path, including personalization and A/B testing.
Ensure flawless execution of all merchandising updates tied to product launches, promotions, and seasonal/holiday programs.
Develop and implement personalization strategies to support omni‑channel objectives and endless aisle capabilities.
Drive the development and optimization of personalized shopping experiences by leveraging customer data, segmentation models, and behavioral insights to increase relevance and conversion.
Lead a structured test‑and‑learn roadmap, overseeing A/B and multivariate testing to validate hypotheses, improve merchandising effectiveness, and scale winning experiences across digital channels.
Partner with UX, Analytics, and Product teams to operationalize personalization capabilities, ensuring consistent execution across platforms.
Translate business needs into clear digital product and capability requirements, serving as a key voice in digital transformation initiatives that elevate the customer experience and drive business impact.
Champion the introduction of new digital merchandising tools, automation, and platform enhancements by collaborating closely with IT, Product, and cross‑functional stakeholders.
Lead the evaluation, prioritization, and rollout of new digital features—ensuring they are tested, validated, and successfully adopted by merchandising teams and end users.
Identify and lead process, workflow, and system improvements that optimize digital merchandising efficiency.
Partner closely with Creative, UX, IT, PIM, Marketing, and Product teams to ensure seamless execution.
Ensure consistent product data standards, digital taxonomy, and merchandising governance.
Represent the digital sales channel in enterprise planning for new product introductions and category expansions.
Partner with Analytics to define, track, and action against merchandising KPIs.
Monitor and analyze performance at the category, product, and experience level.
Provide results, insights, and recommendations to executive leadership.
Lead and develop a team of 5–10 digital merchandising professionals.
Build a collaborative, innovative, and test‑and‑learn culture.
Empower the team by removing obstacles and enabling efficient decision‑making.
Focus on outcomes and vision while fostering accountability and growth.
Drive collaboration across Marketing, MarComm, Experience Design/UX, Digital Product Management, IT, and other key business partners.
Ensure all campaigns and product launches fully leverage digital merchandising capabilities.
Manage external partners when applicable (technology vendors, RMN partners, analytics vendors).