Director Digital Marketing

Evident Microscopy•Boston, MA

4d•Hybrid

About The Position

At Evident, we deliver optical technology that pushes the limits of scientific discovery. Through advanced microscopy solutions, we help researchers and innovators illuminate the unseen. Evident supplies advanced solutions that help make the world safer and healthier. Committed to developing new technologies and delivering world-class customer service, our responsibility goes beyond manufacturing products—we are pioneers. We are seeking a Director of Digital Marketing to lead our digital marketing function, build and develop a high-performing team, and drive measurable results across all paid and owned channels. You will lead a team accountable for digital strategy, marketing technology, demand generation, vendor partnerships, and measurement/optimization. You'll work cross-functionally with Product Marketing, Sales, Events, Brand, and Marcom to ensure digital strategy aligns with broader business goals. This role operates during critical infrastructure evolution. You will execute our digital strategy today through current systems while we consolidate and modernize our technology stack in parallel. You move fast, make decisions with imperfect information, and unblock your team when execution stalls. You drive adoption of AI and automation in our demand function, designing what agent-powered workflows should look like. Report directly to the Vice President of Global Marketing.

Requirements

5-7+ years in digital marketing, demand generation, or performance marketing leadership role
Proven ability to orchestrate vendor relationships and hold external teams accountable
Experience with paid digital (search, social, display), marketing automation, or sales enablement platforms (CRM)
Track record of delivering results in fast-moving environments
Data fluency: You understand pipeline influence, conversion funnels, cohort analysis and you use data to make decisions
Comfort with AI/Automation: You've done more than used an LLM and think like a builder. You think about "how do we use AI to move faster"
Functional matrix alignment: You've worked closely with matrixed teams and are a collaborative team player who can be relied on

Responsibilities

Own the digital marketing strategy across PPC, display, ABM, email/nurture, and emerging channels
Define the annual channel mix, budget allocation and management, and success metrics
Work with Product Marketing, Sales, and Events teams to ensure digital strategy aligns with broader business priorities
Orchestrate performance across external vendors digital
Define requirements, set performance expectations, and conduct quarterly business reviews
Make build-vs-buy decisions: Drive the internal IT roadmap and balance agency spending
Define KPIs and measurement framework for all digital channels
Establish monthly/quarterly cadence for performance review and optimization decisions
Track channel contribution to pipeline and marketing influence on closed deals
Translate data into action
Lead the organization's thinking on "how do agents change what we do?"
Work to define opportunistic agentic workflow opportunities (e.g. lead scoring, email sequencing, audience segmentation)
Define data requirements that enable agents to perform well (clean data, clear rules, good signals)
Lead a small, high-impact team toward strategic thinking. Model fast decision-making, bias toward action, and ownership mentality.
Own process development for media planning and routine optimization and performance reviews