Director Digital Experience and Content Strategy | CentraCare

CentraCare • Saint Cloud, MN

16h • Hybrid

About The Position

CentraCare is seeking a Director of Digital Experience and Content Strategy to lead, develop, and execute digital experience, content strategy, and creative execution across the organization. This role serves as the business owner for digital experience, content, and audience engagement strategies, partnering with Information Systems and Technology for technology governance, architecture, platform management, security, and technical implementation. The Director will provide strategic leadership for system-wide digital platforms, content, and creative initiatives, ensuring alignment with organizational priorities, brand standards, and audience needs. They will lead the development and execution of digital and content strategies to advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion. Collaboration with department and organizational leadership is key to enhancing digital experiences and delivering compelling, audience-centered content across channels. The Director will also lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution.

Requirements

• Bachelor's degree in Digital Communications, Marketing, UX, Design, or related field required.
• Minimum of 8–10 years of progressive experience in digital strategy, content strategy, or related fields.
• Demonstrated experience leading high-performing, cross-functional teams (digital, UX, content, creative).
• Experience with content management systems, digital tools, and emerging technologies.
• Strong understanding of accessibility standards, SEO, and digital best practices.
• Proven ability to influence and advise senior leaders on digital strategy and experience design.
• Strong strategic thinking with the ability to translate business goals into effective digital experiences and content strategies.
• Strong analytical skills with experience using data and insights to drive optimization and performance.
• Excellent leadership, communication, and stakeholder engagement skills.
• Ability to prioritize and manage multiple initiatives in a fast-paced environment.

Nice To Haves

• Master’s degree preferred.
• Leadership/management experience preferred.
• Experience in healthcare or complex, matrixed organizations preferred.
• Deep expertise in UX, digital platforms, content strategy, and multi-channel engagement.

Responsibilities

• Provide strategic leadership and collaboration for system-wide digital platforms (in collaboration with Information Systems and Technology), content, and creative initiatives to ensure alignment with organizational priorities, brand standards, and audience needs.
• Lead the development and execution of digital and content strategies that advance organizational objectives, strengthen the brand, build trust, and drive engagement and conversion.
• Collaborate with department and organizational leadership to enhance digital experiences and deliver compelling, audience-centered content across channels.
• Lead and develop a high-performing team responsible for digital experience, content strategy, and creative execution across the organization.

Benefits

• medical
• dental
• retirement
• employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director