Director, Digital Engagement
Water Environment Federation•Alexandria, VA
•Hybrid
About The Position
The Water Environment Federation (WEF) is seeking a Director of Digital Engagement to manage and support its digital experience ecosystem. This includes websites, analytics, email marketing platforms, digital survey tools, and related online technologies. The role ensures WEF’s digital presence is modern, secure, measurable, user-friendly, and aligned with organizational goals. It encompasses website operations, digital strategy, analytics, marketing technology support, governance, vendor management, and cross-functional project coordination. The ideal candidate will be initiative-driven, a problem-solver, agile, inclusive, and a team player, with experience in the water industry or related fields being a plus.
Requirements
- 10+ years of experience managing websites, digital platforms, marketing technology, or digital engagement initiatives.
- 5+ years of People leadership experience.
- BS or BA degree preferred or experience in lieu of education may be considered.
- Strong understanding of WordPress, web hosting, CDN technologies, and digital platform operations.
- Experience with Google Analytics, Google Tag Manager, campaign tracking, and digital reporting.
- Experience with Salesforce Marketing Cloud or similar email marketing/marketing automation platforms.
- Experience supporting email campaigns, audience segmentation, campaign reporting, and digital communications workflows.
- Experience with digital survey tools such as SurveyMonkey or similar platforms.
- Knowledge of SEO and emerging digital discoverability trends such as AEO and GEO.
- Strong project management, vendor management, organizational, and stakeholder communication skills.
- Ability to travel up to 10 – 20%.
Nice To Haves
- Experience with website migrations or digital transformation initiatives.
- Familiarity with accessibility standards, privacy regulations, and consent management tools.
- Knowledge of Salesforce, CRM integrations, association management systems, or nonprofit/association digital environments.
- Experience with email governance, survey governance, marketing technology integrations, or digital tracking standards.
- Experience in nonprofit, association, or multi-entity environments.
Responsibilities
- Manage WEF’s portfolio of websites, portals, online forms, and digital engagement platforms.
- Oversee website operations, maintenance coordination, platform updates, and issue resolution.
- Lead website modernization, migration, consolidation, and sunsetting of legacy web platforms.
- Ensure digital tools align with accessibility, usability, privacy, and organizational standards.
- Manage and support digital analytics tools, including Google Analytics and Google Tag Manager.
- Monitor website performance, traffic patterns, engagement trends, and user behavior.
- Develop reporting, dashboards, and insights to support decision-making.
- Support digital tracking standards, campaign tagging, and performance measurement.
- Stay current on SEO, AEO, GEO, and all AI-driven content discovery trends.
- Work with stakeholders to improve content discoverability, user experience, and audience engagement.
- Support the use and management of Salesforce Marketing Cloud and similar engagement platforms.
- Partner with internal stakeholders on email campaign execution, audience segmentation, tracking, and reporting.
- Support governance for email campaign management, including list hygiene, send practices, and performance measurement.
- Manage or support digital survey tools used for member feedback, event feedback, research, and internal data collection.
- Help consolidate and govern digital marketing and survey tools to reduce duplication and improve data quality.
- Manage relationships with web agencies, hosting providers, marketing technology vendors, and digital platform partners.
- Coordinate support, enhancements, maintenance, and digital engagement projects.
- Manage project timelines, risks, priorities, deliverables, and stakeholder communication.
- Support governance documentation, lifecycle management, privacy compliance, and platform standards for WEF’s digital properties.
- Maintain awareness of web hosting, CDN, DNS, SSL, cookie consent, and related infrastructure needs.
- Other duties as assigned within the scope of work.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
