Director, Digital Commerce & Partnerships

KREWE•New York, NY

22d•$150,000

About The Position

Key Responsibilities: Site Management and UX Optimization Lead team to deliver excellence in day to day operations of global ecommerce store. Optimize merchandising plans on the site to take advantage of activity from marketing, performance, and retention. Use data analytics to generate insights and find growth opportunities related to collections, merchandising, assortment, user experience, site architecture, taxonomy, and critical path. Develop testing roadmap, execute tests and report to leadership on results. Direct and manage our front and back-end development teams on roadmap to improve AOV, CVR and the overall customer journey. Partner with the UX/UI Designer to implement the UX/UI enhancement roadmap, in partnership with development team. Oversee site components of KREWE’s product launches and promotional events. Collaborate with cross-functional teams on strategic initiatives and partnerships. Improve site technical performance and SEO/GEO optimization to increase KREWE’s digital visibility. Play a central role in planning and executing KREWE’s semi-annual sale events. Execute site enhancements and improvements to key processes and tools. Develop ecommerce benchmarks and reporting, communicating to leadership on site performance. Campaign Management and Customer Engagement Ensure process and standards are maintained to deliver consistent and exceptional customer experience on site. Oversee campaign calendar planning and workflow for ecommerce, retail, and special events. Partner with paid media and marketing team members to optimize conversion rate on site. Develop segmentation and personalization strategy and tactics for site. Marketplace and Affiliate Platforms Lead development of new sales channels in luxury marketplace/affiliate ecommerce. Manage onboarding process and launch. Work cross functionally on all necessary assets. Develop business objectives and market strategy with Sr. Director, Ecommerce

Requirements

8-10+ years of experience in relevant eCommerce and site management experience, with at least 1 year in a team management role.
Strong leadership skills and proven ability to mobilize teams and projects.
Strong attention to detail and organizational skills.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
In-depth knowledge of eCommerce platforms and digital marketing tools.
In-depth knowledge of UX/UI best practices.
Experience managing front and back end development partners.
Experience in Shopify Plus; comfortable with Google Analytics, TripleWhale analytics tools.
Experience in Google Drive and Microsoft Office Suite.

Nice To Haves

Retail (D2C) experience is preferred, preferably in luxury fashion or fashion accessories.

Responsibilities

Lead team to deliver excellence in day to day operations of global ecommerce store.
Optimize merchandising plans on the site to take advantage of activity from marketing, performance, and retention.
Use data analytics to generate insights and find growth opportunities related to collections, merchandising, assortment, user experience, site architecture, taxonomy, and critical path.
Develop testing roadmap, execute tests and report to leadership on results.
Direct and manage our front and back-end development teams on roadmap to improve AOV, CVR and the overall customer journey.
Partner with the UX/UI Designer to implement the UX/UI enhancement roadmap, in partnership with development team.
Oversee site components of KREWE’s product launches and promotional events.
Collaborate with cross-functional teams on strategic initiatives and partnerships.
Improve site technical performance and SEO/GEO optimization to increase KREWE’s digital visibility.
Play a central role in planning and executing KREWE’s semi-annual sale events.
Execute site enhancements and improvements to key processes and tools.
Develop ecommerce benchmarks and reporting, communicating to leadership on site performance.
Ensure process and standards are maintained to deliver consistent and exceptional customer experience on site.
Oversee campaign calendar planning and workflow for ecommerce, retail, and special events.
Partner with paid media and marketing team members to optimize conversion rate on site.
Develop segmentation and personalization strategy and tactics for site.
Lead development of new sales channels in luxury marketplace/affiliate ecommerce.
Manage onboarding process and launch.
Work cross functionally on all necessary assets.
Develop business objectives and market strategy with Sr. Director, Ecommerce