Director, Commerce

Starcom Worldwide•Chicago, IL

6d•Hybrid

About The Position

The Director, Commerce is responsible for leading the success of clients' eCommerce initiatives by providing thought leadership on campaign strategies and optimization, building strong relationships and establishing clear lines of communication with clients, partners, and internal stakeholders. As Director of Commerce you'll manage the strategy and oversee planning, optimization and reporting of client campaigns particularly as they relate to the client's Amazon growth and acceleration strategy. The Director must have a mastery of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP. The ideal candidate must have strong team management, and expert-level eCommerce experience. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency. We are looking for an enthusiastic leader who is keen to submerge themselves into a number of projects.

Requirements

Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
7+ years of account management experience in online advertising, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
4+ years of team management experience
eCommerce experience is required
Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings and Amazon Media Group (AMG) services
Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
Understanding of best practices for leveraging social media for brand communication
Deep knowledge of ad serving platforms and online analytic solutions
Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel

Nice To Haves

Knowledge of statistical methods and testing methodology preferred

Responsibilities

Motivate and manage an eCommerce team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters
Oversee the client's strategy and growth of Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings as well as Amazon Media Group (AMG) services such as on-site display advertising and AAP
Be the subject matter expert and educate teams and clients of the eCommerce retail environment
Build end-to-end eCommerce strategy and plans for the client
Assist internal teams within the Commerce practice in growing each client's business
Work with cross-functional teams to provide insight and recommendations
Develop, manage, and monitor client service delivery executions of the assigned accounts
Oversee process development and execution management
Assures quality control of all media planning and implementation
Prepare and present annual financial and staffing plans
Implement planning process for the assigned accounts and holistic media planning across paid search platforms and initiatives
Coordinate efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives
Drive adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Conduct performance reviews and career path plans
Provide training to direct reports as needed
Facilitate the development and documentation of best practices for improving operational efficiencies within the team and the group
Foster strong relationships with internal teams and client groups
Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies
Advocate the value of eCommerce and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies
Lead presentations to both clients and internal teams showcasing campaign strategy and performance results
Develop, manage, and monitor client P&L's for assigned accounts
Implement holistic media planning
Introduces Process Development Input, Quality Assurance and Best Practices Input
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Develops a complete understanding of each client's goals, markets, needs and expectations
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
Communicates and implements a Participation Planning Process for all assigned accounts
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends