Director of E-commerce

Centr•Norco, CA

12d

About The Position

We are hiring a Director of E-commerce to own and scale the centr.com business, with a mandate to drive revenue growth while leveling up our e-commerce operations and customer experience. This role owns revenue growth, forecasting, and on-site performance for centr.com. You will lead and have decision authority over CRO, merchandising, promotions, and offer architecture, while working closely with Marketing, Product, Support, Warehouse, and Sales to ensure growth is profitable, operationally sound, and brand-aligned. This is a hands-on, operator role. You will be deep in Shopify, experimentation, analytics, and on-site UX. While you will manage a small team, success in this role comes from owning commerce decisions, exercising judgment under constraint, and navigating cross-functionally. A critical part of this role is helping to rebuild centr.com into a single, unified commerce experience that removes the distinction between app and physical products and unlocks higher AOV through thoughtful bundling and portfolio-level merchandising.

Requirements

7–10+ years in high-growth e-commerce roles
Deep, hands-on Shopify experience
Strong CRO instincts paired with offer and portfolio-level commerce judgment
Commercially sharp with a clear understanding of contribution dollars
Experienced in forecasting, demand planning, and growth sequencing
Comfortable operating in ambiguity and cross-functional friction
Able to say no to growth initiatives that compromise margin, operations, or long-term channel health
Willing and excited to be hands-on in execution
Clear point of view on modern e-commerce operations

Nice To Haves

Experience selling high-AOV physical products
Experience with bundled physical + digital offers
Familiarity with omni-channel or MAP-constrained pricing environments
Experience rebuilding or replatforming an e-commerce site

Responsibilities

Own centr.com Revenue Growth
Drive revenue growth through: CRO and experimentation (in partnership with the CRO Manager) Merchandising strategy and product prioritization Pricing, promotions, and discounting (within contribution targets) Bundles and offer architecture across equipment, app, and accessories
Own weekly forecasting and performance reporting
Be accountable for revenue, AOV, CVR, and bundle attach rate
Make deliberate tradeoffs between conversion, AOV, volume, and contribution
Lead CRO, Merchandising & On-Site Experience
Own the on-site customer journey from landing to checkout
Manage and help develop CRO roadmap and experimentation cadence
Merchandising strategy for high-AOV and high-volume products
Set clear direction on what gets tested, scaled, or killed, ensuring CRO efforts ladder up to broader commerce strategy
Ensure centr.com clearly communicates value across equipment, app, and bundles
Build and Scale the Equipment + App Bundle
Own the bundle offer end-to-end including pricing, UX, merchandising, and purchase flow
Partner closely with Product and Marketing to align bundle positioning and expectations, improve bundle attach rate
Treat bundling as both a growth experiment and a core pillar of the 2026 strategy
Evolve bundle strategy based on performance, operational constraints, and channel realities
E-commerce Operations & Forecasting
Own revenue forecasting, demand planning, and coordination with Warehouse and 3PL partners
Ensure growth initiatives are supported by inventory readiness and operational capacity
Partner with Ops to surface risks, constraints, and tradeoffs early
Collaborate with Support on returns, fraud, and post-purchase implications
Balance growth ambition with operational reality and contribution guardrails
Lead a small, high-impact team optimization and on-site commerce strategy reinforce each other. Act as a multiplier through systems, prioritization, and decision clarity rather than headcount.
Navigate Channel & Organizational Complexity
Work through channel conflict across DTC, retail, and other sales channels
Design offers and promotions that respect MAP constraints and channel relationships
Partner with Sales to align on offers and positioning and avoid destructive channel conflict while maximizing on-site value