Director, Digital Advocacy (Washington, DC / Hybrid)

Feeding America • Washington, DC

2d • $116,000 - $121,000 • Hybrid

About The Position

Feeding America is the nation’s largest charity and the leading domestic hunger-relief charity in the United States. Our mission is to feed America's hungry through a nationwide network of member food banks and engage our country in the fight to end hunger. This position is based out of Feeding America’s Washington, DC office. At Feeding America, we believe in offering a flexible work environment. Employees must be in the office an average of 2 days a week (when not travelling for work) and work from home on other days. Employees also have access to a 30-day “work anywhere” program during the course of each calendar year that can be combined with PTO and/or holidays.

The Director of Digital Advocacy implements a wide range of strategic, analytic and campaign skills that engage grassroots audiences to take action to advance Feeding America’s public policy and legislative objectives and to help catalyze a movement to end hunger. They develop and implement strategies to develop Feeding America’s grassroots advocacy capacity across the network and online to increase our impact. The position builds advocacy capacity and engagement among network food bank members and the people we serve, manages legislative advocacy campaigns and supports growing the number of digital advocates.

Requirements

• 8+ years’ experience in digital advocacy, digital grassroots mobilization, digital external affairs or digital issue campaigns required.
• Experience with CRMs (particularly EveryAction, Salesforce, Quorum), using social media platforms for advocacy engagement required.
• Bilingual in Spanish preferred.

Responsibilities

• Develops and implements strategies and plans to engage external grassroots audiences. They will ensure we’re building a base of neighbors to lead the movement to end hunger and a digital advocacy base of engaged advocates to lift neighbors leading the movement.
• Oversees the execution of the digital advocacy strategy and provides strategic counsel on digital advocacy programs including ad campaigns, online to offline advocacy, digital advocacy retention and expansion, with a focus on growing and deepening neighbor digital advocacy engagement.
• Oversees the development and execution of Feeding America’s member advocacy capacity strategy, develops and implements advocacy trainings and provides technical assistance to build members’ advocacy skills and engagement.
• Oversees the day-to-day needs of a growing digital advocacy program, including the advocacy email, SMS, social media and other advocacy multi-channel needs. Coordinates externally with vendors and partners and internally with digital marketing teams.
• Oversees the advocacy best practices gathering and sharing across the network to improve and advance advocacy strategies and tactics.
• Provides leadership support including providing strategic counsel to the VP, Advocacy & Neighbor Engagement, managing external consultants and budget to support advocacy efforts and developing change management systems to better implement advocacy initiatives across the government relations team.
• Represents Feeding America at advocacy events, forums, speaking engagements, conferences, coalition meetings and similar events.
• Collaborates with the government relations, marketing and communications teams on messaging, organizing and digital advocacy strategies.
• Oversees and collaborates on on-going messaging and grantmaking around SNAP and other projects.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed