Director, Demand Generation
About The Position
Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be. Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, driving qualified pipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement.
Requirements
- 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams)
- Commercially minded with proven success driving pipeline and revenue through multi-channel programs
- Data-driven and analytical—comfortable diagnosing problems, optimizing performance, and communicating business impact
- Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms
- Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels
Nice To Haves
- Experience in digital commerce, SaaS, managed services, or marketing services is a plus
Responsibilities
- Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue
- Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution
- Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline
- Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration
- Support event-driven demand generation and event ROI tracking
- Lead and coach demand generation team members within a cross-functional Center of Excellence model
Benefits
- Career with real impact
- Endless growth opportunities
- Support you need to be the best you can be
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
