Director, Customer Insights & Engagement – CAR T Multiple Myeloma Market Research

Bristol Myers Squibb • Princeton, NJ

4d • Hybrid

About The Position

The Director, Customer Insights leads the design and execution of market research and insight-generation activities that inform strategic and tactical decision-making for the CAR-T business. This role leads the design of research initiatives, synthesizes data across sources, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end market research, ensuring alignment with brand objectives and enterprise commercial strategies. As Director, this role will collaborate closely with cross-functional partners—including members of the Brand, Sales, Medical, and Access teams—to support data-informed decision-making and customer engagement. In this capacity, the Director will work under the guidance of the Senior Director ensuring alignment with business unit and enterprise objectives. The Director will support the development and implementation of standardized reporting processes, performance dashboards, while promoting innovative techniques, and the use of advanced tools and methodologies such as AI.

Requirements

• 8-10+ years of experience in pharmaceutical analytics or market research, ideally within oncology or related therapeutic areas.
• Bachelor’s degree required; advanced degree (Master’s or PhD) preferred.
• Mastery of advanced market research methods (e.g., behavioral science and advanced qualitative/quantitative techniques)
• Proven ability to synthesize complex data sources—primary research, secondary data, and competitive intelligence—into actionable insights for senior leadership.
• Strong stakeholder management and consultative partnership skills, with experience influencing cross-functional teams and governance forums.
• Excellent communication and presentation skills, capable of delivering clear, concise recommendations
• Demonstrated ability to work independently while fostering collaboration and ensuring quality control of deliverables
• Proficiency with industry-standard data sources and tools (e.g., IQVIA, SHS, advanced analytics platforms) and comfort operating in ambiguous environments.
• Strong grasp of analytical disciplines such as market research, secondary data analytics, or marketing science, as well as a good general knowledge of how other functions relate and inform one another.
• Ability to connect analytics with overarching business questions and understand the link between brand strategy and analytic insights.
• Demonstrate a continuous commitment to the QC process to ensure quality of deliverables meets or exceeds team standards.
• Strategic Collaborator: Trusted advisor to brand teams, bridging insights, strategy, and execution.
• Customer-First Mindset: Champions understanding and serving customers across all engagement touchpoints.
• Enterprise Mindset: Balances brand-specific needs with broader enterprise priorities and capabilities.
• Innovative Thinker: Anticipates future trends and applies new tools and technologies to strengthen engagement.

Responsibilities

• Develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities.
• Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.
• Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies.
• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.
• Consistently deliver timely customer-centric insights, analytics and market perspectives that unlock growth potential and create competitive advantage.
• Influence the pull-through of insights to action on the business in service of developing and delivering more medicines, to more patients, faster.
• Integrate book-of-work (forecasting, market research, analytics) prioritizing and negotiating trade-offs according to business priorities.
• Inspires, coaches and develops team to deliver best-in-class integrated functional deliverables against priorities.
• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.
• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.
• Partner with Senior Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice
• Drive the adoption and application of advanced techniques, including AI, and other innovative methodologies to enhance insights generation, speed, and support strategic decision-making.
• Engages as a key thought partner and trusted advisor to the VP, Brand Leads and VP, US Sales Cell Therapy and their respective teams.
• Serves as an active member of the MM Commercial leadership team.
• Adopt a continuous improvement mindset and support the identification of emerging trends, innovative methodologies, and best practices to continuously elevate the organization’s insights capabilities in collaboration with the CoE
• Represent Customer Insights & Engagement in BU-level forums, collaborating with cross-functional partners to shape and influence long-term commercial strategies
• Integrate advanced techniques (including AI) into business processes, fostering a culture of innovation and data-driven decision-making.
• Drive the adoption of standardized reporting frameworks and predictive models to support strategic planning and resource allocation
• This role does not have direct people management responsibilities but will provide direction to junior team members or peers and guide vendors on project‑based activities.
• Ensure adherence to all BMS operating policies and governance standards.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director