Director, Credit Card acquisition
About The Position
The Director, Credit Card Acquisition is accountable for the design and execution of the omni channel acquisition strategy for one of Canada’s largest retail credit card portfolios. This role owns end to end new account growth across retail, digital, and partner-enabled channels, balancing volume, cost, credit quality, compliance, and profitability. As a senior leader, the Director builds and maintains strong relationships with the retail partner and internal stakeholders, provides strategic direction, and ensures scalable, customer-centric, and compliant sales practices. This role plays a critical part in driving sustainable portfolio growth while protecting brand and risk outcomes.
Requirements
- 8–10+ years of experience in customer acquisition, growth strategy, or sales leadership, preferably within credit cards, financial services, or a large retail environment.
- Proven success leading omni-channel acquisition strategies with measurable growth and profitability outcomes.
- Deep understanding of retail-based acquisition models and digital acquisition levers.
- Strong financial and analytical acumen, including business case development, forecasting, budgeting, and performance management.
- Demonstrated ability to influence senior stakeholders across Risk, Legal, Finance, Product, Operations, and external partners.
- Strong people leadership skills with experience building, coaching, and retaining high-performing teams.
- Excellent English communication skills (written and spoken); French is an asset.
- Willingness to travel as required.
Responsibilities
- Own and execute the overall omni-channel credit card acquisition strategy, including retail, digital, and emerging channels, aligned to portfolio profitability and growth objectives.
- Lead, develop, and inspire a team (4) responsible for acquisition performance, enablement, and continuous improvement across channels.
- Partner closely with Walmart and internal Sales teams to design and deploy innovative training, tools, and in-store strategies that drive effective and compliant account acquisition.
- Identify and influence cross-channel acquisition opportunities within defined cost-per-acquisition and return targets; secure stakeholder alignment and ensure disciplined execution, tracking, and governance.
- Leverage data, reporting, and market intelligence to identify opportunities, diagnose performance gaps, and drive timely, insight-led decisions.
- Monitor acquisition mix, credit quality, and unit economics; develop and implement action plans to address performance or profitability challenges.
- Represent Fairstone’s values and brand with the highest standards in all partner and internal interactions.
- Stay current on competitive dynamics, emerging acquisition models, and industry best practices to inform strategy and innovation.
Benefits
- Hybrid work model
- Generous vacation
- Statutory holidays
- 6 wellness days
- Competitive base salary
- Annual incentive bonus tied to performance
- Robust health and dental coverage through Manulife
- Virtual healthcare through Dialogue
- Group Retirement Savings Plan with up to 7% employer match
- Discounts from top retailers via WorkPerks
- Location-based perks like gym memberships and Toronto Bike Share
- Gym access at our London and Montreal offices
- Education Assistance Program
- Fairstone Academy for training and skill development
- Parental leave top-up program
- One paid volunteer day
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
