(USA) Director, Creative

Wal-Mart.com USA•San Bruno, CA

10d•Hybrid

About The Position

Walmart Connect is Walmart’s rapidly growing advertising platform designed to help brands engage with consumers across its vast omnichannel ecosystem. Our mission is to connect brands more meaningfully with consumers through impactful advertising solutions. Leveraging Walmart’s unparalleled data and scale, we provide measurable results for our partners. Lightbox Creative Solutions (LBCS) is transforming the retail media landscape by delivering innovative and creative marketing campaigns for top global brands. We produce creative executions that are insights-driven, on-brand, and ultimately lead to a memorable experience for the end-user while driving impact for advertisers. The Creative Solutions Director oversees the creative solutions for the Gen Merch & Fashion business encompassing strategy development, creative production, and activation to solve business problems and drive revenue. The Director leads a team in delivering high-quality, effective creative solutions that meet the marketing objectives and KPIs of brands while also being effective and delightful to their customers. The ideal candidate is a creative solutions leader with strong business acumen, capable of building and maintaining strong business relationships, and mentoring a high-performing team. This role requires a creative thinker, storyteller, and leader who can set vision and strategy for the team, delivering against short- and long-term business goals. The candidate must stay ahead of digital and retail media trends in a dynamic environment and collaborate effectively across various functions within Walmart Connect. This role sets direction across teams and ensures alignment across all creative disciplines within Lightbox Creative Solutions.

Requirements

At least 12 years of relevant experience, including 8 years of managing, coaching, and motivating direct reports.
Relevant bachelor’s degree: MBA or advanced-level academic degree strongly preferred.
Proven record of leading strategy and integrated marketing functions and teams.
Experience building and leading high-performing teams in fast-paced environments.
Strong influence in driving cross-functional partnerships.
Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 7 years' experience leading creative teams OR 9 years' experience leading creative teams.

Nice To Haves

12+ years of creative and media solutions experience in digital media and marketing at tech platforms, ad agencies, brands, or media companies.
Demonstrated experience driving ROI and business revenue through strategic implementation of custom solutions.
Experience leading a team of creative professionals and producers.
Deep experience in developing comprehensive creative strategies for brands.
Proven experience designing and pitching integrated campaigns that span multiple platforms and channels (digital, physical, etc.).
Strong understanding of design principles, typography, photography, and visual communication.
Experience building strong, collaborative, and trusting relationships with sales, product, marketing and operations.
Advanced experience with Adobe CC (Photoshop, Illustrator, InDesign), and Figma.
After Effects/Motion experience is a plus.
Strong organizational skills and attention to detail.
Exceptional communication and presentation skills, both written and verbal.
Previous experience in B2C and retail industry knowledge.
Experience in new business, business transformation, or start-ups.
Recognition in Ad Age and a portfolio of Cannes awards.
Managing Brand Initiatives for Product Launches, Managing Budgets, Including Budget Forecasting and Reporting Financials, Managing cross-functional teams in a retail creative environment, Managing large scale interactive campaigns in an online creative or related digital field, Managing Vendor Contracts and Relationships, Working for or with creative agencies

Responsibilities

Lead and inspire a team of creative professionals including Strategists, Art Directors, Designers, Copywriters, and Producers.
Mentor and coach team members, encouraging their career development.
Foster a collaborative and cohesive culture of innovation across the Creative Solutions team.
Develop, execute and optimize actionable, results-oriented category and advertiser-specific media and marketing strategies.
Architect and flawlessly execute industry-first omnichannel solutions that align brand goals with Walmart enterprise objectives.
Develop and execute creative strategies for top brands, aligning with marketing objectives.
Implement innovative and forward-thinking creative solutions.
Produce high-quality omnichannel creative campaigns and assets.
Work closely with Product, Strategy, Marketing, Sales, and other cross-functional teams.
Partner with Enterprise Marketing, Site Merchants, eComm, and Retail Marketing to create case-study worthy activations for top-tier advertisers.
Ensure creative efforts align with new products and business initiatives.
Oversee multiple projects concurrently in a fast-paced environment.
Negotiate contracts and oversee the timely, on-budget, and compliant delivery of work from creative agencies.
Gain a deep understanding of the business to help forecast work for the team and proactively solve problems for the business.
Translate data into actionable insights and strategies.
Partner with Marketing Ops to develop metrics, measure performance and quantify impacts/results through qualitative and quantitative strategies including stakeholder feedback.
Elevate our creative output, pushing the boundaries of retail media advertising, and ensuring exceptional quality across the Walmart Connect ecosystem.
Stay informed of category marketing efforts, current digital trends, and the competitive landscape.
Partner with Marketing teams to develop creative campaigns showcasing competitive advantages and best-in-class work.
Champion creative excellence and ensure all creative deliverables meet the highest standards of quality, innovation, and effectiveness.

Benefits

competitive pay
performance-based bonus awards
medical coverage
vision coverage
dental coverage
401(k)
stock purchase
company-paid life insurance
PTO (including sick leave)
parental leave
family care leave
bereavement
jury duty
voting
short-term disability
long-term disability
company discounts
Military Leave Pay
adoption and surrogacy expense reimbursement
PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.