Director, Creative Production
About The Position
Pelican is seeking a Director of Creative Production to lead the development of bold, story-driven video and motion content across brand and performance marketing channels. This role is responsible for the entire creative production journey, from concept development to final delivery. The Director will shape concepts, direct shoots, lead creative talent, and deliver content that resonates with audiences and drives business growth. This individual will lead a multidisciplinary creative production team and collaborate closely with Brand, Marketing, Social Media, and channel leaders to create compelling content for various platforms including digital, social, advertising, TV/CTV, email, and out-of-home. This is an opportunity for a creative storyteller, production leader, and team builder to significantly influence how an iconic brand presents itself globally. The role involves leading Pelican’s video, motion, and creative production strategy, translating brand and campaign objectives into impactful visual narratives. Responsibilities include developing original concepts, narratives, scripts, and creative approaches for product launches, campaigns, social content, and brand storytelling. The Director will manage the full production lifecycle, oversee production schedules, budgets, talent, crews, vendors, and logistics, ensuring projects are completed on time and within budget. They will also partner with various teams to develop integrated creative, oversee post-production processes, and stay abreast of industry trends to continuously enhance Pelican's storytelling. Building scalable production workflows, fostering partnerships with external resources, and presenting creative strategies to stakeholders are also key aspects of this role. Additionally, the Director will manage Pelican’s video and motion asset library.
Requirements
- 7+ years of experience in video production, creative production, creative direction, or a related field
- At least three years in a senior or leadership role
- Demonstrated success leading brand-driven creative content across all formats and channels from concept development through final delivery
- Experience creating content for both consumer and professional audiences, including industrial, government, military and defense, or B2B markets
- Strong experience producing social-first short-form content, as well as longer-form brand campaigns and films
- Comprehensive knowledge of the full production lifecycle, including pre-production planning, on-set direction, post-production, and asset delivery
- Proven ability to manage production budgets, maximize resources, and deliver high-quality creative work within established timelines and financial parameters
- Strong creative judgment and storytelling ability, with a refined visual aesthetic and the ability to ensure all creative content across all formats and channels is polished, consistent, and aligned with visual and tonal brand standards
- Excellent project management skills, with the ability to lead multiple productions and priorities simultaneously
- Strong communication, collaboration, and presentation skills, including the ability to clearly articulate creative concepts and recommendations to cross-functional teams and senior leadership
Responsibilities
- Lead Pelican’s video, motion, and creative production strategy, turning brand and campaign objectives into compelling visual stories
- Develop original concepts, narratives, scripts, and creative approaches for product launches, campaigns, social content, and brand storytelling
- Own the full production lifecycle—from creative development and pre-production through on-set direction, post-production, and final delivery
- Direct video shoots and provide clear creative vision to talent, crews, agencies, vendors, and internal partners
- Lead, coach, and develop a multidisciplinary team spanning video, motion, graphic design, and art direction
- Oversee production schedules, budgets, talent, crews, vendors, locations, and logistics while keeping projects moving on time and on budget
- Partner with Marketing, Brand, Social Media, and channel teams to develop integrated creative that supports both brand-building and performance goals
- Oversee editing, motion graphics, color, sound, finishing, and delivery to ensure every asset meets Pelican’s creative and brand standards
- Create content across social, web, digital advertising, TV/CTV, email, out-of-home, and other emerging channels
- Stay ahead of creative, production, cultural, and platform trends to continually evolve how Pelican tells its stories
- Build scalable production workflows and best practices that enable a growing, fast-moving content calendar
- Develop strong partnerships with production companies, freelance talent, agencies, and post-production resources
- Present creative concepts, production strategies, and recommendations to stakeholders and leadership
- Oversee Pelican’s video and motion asset library, including organization, version control, usage, and distribution
- Perform additional duties as assigned
Benefits
- Competitive paid time off plans
- Holiday pay
- Extra vacation purchase opportunities
- 401k plan with immediate match
- Pet insurance
- Health Savings Account Contribution
- Wellness Discount Program
- Global Mental Wellness Program
- Quarterly Employee Celebration Days
- Peer to Peer Recognition Program
- Service Recognition Program
- Ample free parking with EV Charging Station
- Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
- Employee referral program
- Paid time off
- 10 paid holidays per year
- Medical/dental/vision insurance
- Company-paid life and disability plans
- Matching 401k
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
