Director, Creative - Global HOKA Experiential

Deckers Brands•Washington, DC

1d•$154,700 - $208,800•Remote

About The Position

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. The Role As the Global Experiential Creative Director for HOKA, you will define and shape the brand’s presence across the physical landscape—elevating how HOKA comes to life in stores, activations, and key global moments. You’ll lead the conceptualization, design, and execution of seasonal storytelling across retail and experiential platforms, translating product narratives into immersive, three-dimensional environments. Your work will blend strategic rigor with creative excellence, driving innovation in spatial design to amplify brand expression and deepen consumer connection. You’ll act as the steward of the brand within physical spaces, ensuring consistency, quality, and a best-in-class consumer journey across all touchpoints globally. Collaboration with cross-functional teams is key, as is a passion for elevating the consumer experience. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

10+ years of design experience in an agency or in-house team
At least 5 years in a senior creative leadership position, leading multidisciplinary teams
BA in Graphic Design or related field, or equivalent combination of education and experience
Experienced in creative design, seasonal storytelling, and activations for stores and events
Possess an authentic connection to performance lifestyle brands and value-driven companies
Diverse portfolio reflecting sophistication in architecture, interior design, graphic design, typography, layout, and in-store storytelling campaigns
Expert in Adobe Creative Suite (Illustrator, Photoshop, After Effects, Premiere, Figma), Microsoft Office, and familiar with project/asset management tools
Strategic thinker and creative conceptualizer, pushing ideas and projects in new ways
Inspirational leader, passionate about mentoring and developing creative teams
Excellent communicator and presenter, able to articulate design concepts to diverse stakeholders
Curious, solution-oriented, and motivated self-starter who thrives in a team environment
Keep a pulse on industry news, trends, and technology advancements
Foster collaboration and teamwork within HOKA and across Deckers’ brand portfolio
Champion inclusion and belonging, embracing differences and empowering authenticity
Develop, motivate, and retain high potential talent through clear goals and coaching
Detail-oriented, process-friendly, and capable of managing multiple projects on tight timelines
Exhibit integrity, empathy, and respect for others

Nice To Haves

Passion for sports and understanding of the athletic footwear market is a plus

Responsibilities

Direct HOKA’s global physical storytelling and experience design, collaborating with regional teams (NA, EMEA, APAC)
Provide creative leadership for retail expression and pop-up activations, focusing on elevated consumer experiences
Create unique in-store experiences and campaigns that drive awareness and conversion for product launches and brand programs
Collaborate with Brand Creative to deliver integrated campaigns across retail, social, and digital platforms
Lead and inspire a team of in-house and freelance designers to deliver asset packages for stores, brand moments, and corporate gates
Partner with HOKA Marketing to extend and connect global creative across the HOKA ecosystem
Drive understanding of consumer journey, visual hierarchy, and IRL activations for an elevated brand experience
Define and develop storytelling strategies for brick-and-mortar, ensuring compliance and consistency across stakeholders
Concept and design immersive brand experiences in physical, digital, or hybrid environments
Stay at the forefront of trends and technology, driving innovative solutions within HOKA’s physical ecosystem
Oversee projects throughout the production cycle, ensuring creative vision from concept to execution
Analyze, strategize, and translate creative briefs into actionable directives
Lead reviews, provide constructive feedback, and present ideas clearly to diverse stakeholders
Establish creative excellence for design, storytelling, and experiences within the brand
Inspire and motivate the team, fostering a culture of diversity, collaboration, creative exploration, and risk-taking