Director - Corporate Events

Lowe's Home Centers•Mooresville, NC

2d•Onsite

About The Position

The Director of Corporate Events leads the strategy, planning, and execution of Lowe’s corporate events and executive meetings. The role is intended to drive organizational alignment, reinforce company priorities, and strengthen associate engagement by delivering experiences that connect leaders and associates to Lowe’s values, strategy, and culture. Events include the Store Manager Meeting, Pro Outside Sales Meeting, Vendor Forum, Women’s Leadership Summit, and other programs. The Director leads event-planning professionals, advises executives including EVPs and SVPs, and oversees event strategy, logistics, production, attendee management, budgets, vendors, agencies, contracts, and measurement. The position works across internal stakeholders and executive leadership and is based at Lowe’s headquarters in Mooresville, North Carolina.

Requirements

Bachelor’s degree in Marketing, Business Administration, Event Planning, Communications, or a related field, or equivalent years of experience in lieu of the education requirement, if applicable.
Eight years of experience in event planning and logistics.
Eight years of experience in project, time, and budget management.
Ability to work long hours on an event site and occasional weekends.
Knowledge of financial analysis and complex budgeting, business planning, and marketing planning and execution within a big-box format.

Nice To Haves

Master’s degree in Event Planning, Communications, Public Relations, or a related field.
Experience in a corporate or retail environment.
Retail event experience.

Responsibilities

Advise and direct executives, including EVPs and SVPs, using written and verbal communication to influence decision-making.
Lead a team of event-planning professionals in planning and executing corporate events for internal and external audiences.
Develop event strategies, including meeting purposes, objectives, and delivery tactics.
Develop and manage programs and cross-functional meeting execution, leveraging Lowe’s partnerships, media value-add, and business-to-business relationships.
Oversee pre- and post-event surveys and other measurement tactics to assess effectiveness.
Oversee attendee management and registration, including event communications, travel arrangements, and attendee preparation.
Manage vendor requests for proposals, negotiations, and contracting for venues and services.
Direct large-scale event production, including virtual platforms and on-site execution.
Develop complex logistics plans to support a successful attendee experience.
Manage multi-million-dollar event budgets, forecast accurately, and allocate resources to meet program objectives.
Oversee the relationships and performance of large agency and vendor teams supporting program planning and delivery.
Ensure contracts and statements of work are completed for every event to mitigate risk and comply with Lowe’s standards.
Coordinate corporate event planning and execution across internal stakeholders and executive leadership, maintaining command in challenging operating environments.
Select and coordinate venues and services, such as registration, signage, and meeting apps, in collaboration with travel, hotel, and other event vendors.