Director, Copywriting

PragerU•Los Angeles, CA

12d•$110,000 - $130,000•Onsite

About The Position

Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re looking for a talented and creative writer with strong concepting skills to join our team, reporting to the VP of Outreach. This role focuses on elevating our creative output across all channels by developing content that resonates with audiences ranging from ages 4 to 104. You will be responsible for both hands-on writing and leading a team to execute compelling, high-impact ideas. The ideal candidate is a strong storyteller with the ability to shape narratives, drive consistency in voice, and deliver meaningful audience engagement.

Requirements

10+ years of experience in copywriting and the creative field, with staff management abilities.
Extensive understanding of our digital media landscape and conservative-focused content.
Impeccable writing skills and proof/copyediting skills.
Passion for social media and good understanding of key trends.
Able to self-motivate, hold yourself accountable and no ego (every idea doesn’t get picked up).
Exceptional creative writing skills with a focus on donor-targeted and fundraising content. Our donors span all ages/generations, and our Kids content specifically targets parents of elementary, middle and high school-aged students.
Strong project management skills with the ability to oversee multiple creative initiatives, manage timelines and deliverables, and coordinate cross-functional teams to ensure successful execution.

Nice To Haves

Your copy flows like a symphony, masterfully changing hearts and minds while connecting deeply with different audiences.

Responsibilities

Concept, write, and edit high-quality copy for a wide range of internal marketing needs, including website descriptions, mobile app copy, ad campaigns, PR materials, petitions, email journeys, direct mail, video titles and descriptions, social media captions, and fundraising materials.
Proofread and refine copy created by team members to ensure accuracy, consistency, and alignment with our brand voice and strategy.
Adapt messaging to seamlessly target both our Kids and general (Grown-Up) audiences while maintaining a cohesive brand voice.
Create talking points and narrative for external ad partners and influencer campaigns.
Work on creative concepting for ideas ranging from company social media campaigns to presenter/talent appearances (i.e. how best to leverage their appearance).