Director, Content

LIV Golf•New York, NY

About The Position

LIV Golf is seeking a strategic and operationally strong Director of Content (New York) to lead content planning, execution, and performance optimization across North American markets while operating as a key counterpart to the London-based Director of Content. This role will serve as a central connector across League departments, teams, platforms, and partners — ensuring cohesive storytelling, calendar visibility, best-practice adoption, and measurable content impact. The Director will balance strategic planning with hands-on execution, driving alignment between global content priorities and regional market opportunities.

Requirements

8–12+ years of experience in sports, media, entertainment, or digital publishing environments.
Proven success leading multi-platform content strategy and execution at scale.
Strong cross-functional leadership skills with experience operating in global or matrixed organizations.
Deep understanding of social platforms, video ecosystems, and content monetization models.
Experience leveraging analytics platforms to drive decision-making and demonstrate commercial impact.
Exceptional communication, stakeholder management, and organizational skills.
Willingness to travel and support on-site event operations.

Nice To Haves

A strategic thinker with operational discipline
Comfortable navigating global partnerships and regional nuance
Data-informed yet creatively driven
Skilled at building alignment across diverse stakeholder groups
Passionate about sports storytelling and audience growth

Responsibilities

Partner with London counterpart to develop and operationalize global content strategy across League, teams, and platforms.
Maintain two-way visibility on publishing calendars, ensuring alignment between League initiatives and team storytelling.
Drive strategic planning for seasonal, campaign, and event-based content moments.
Identify cultural trends, emerging formats, and platform opportunities to inform proactive content initiatives.
Ensure consistent amplification of player, team, and League storylines across owned and operated channels.
Oversee centralized content calendar visibility through platforms such as Monday.com to enable cross-functional coordination.
Establish and maintain standardized workflows for content requests, announcements, and campaign rollouts.
Lead communication rhythms including town halls, planning forums, and cross-department syncs to maintain transparency.
Serve as a primary liaison across Marketing, Broadcast, Partnerships, Ticketing, Legal, Operations, Retail, and Communications.
Ensure coordinated messaging and timing across key moments including player signings, ticket releases, partnership announcements, and breaking news.
Partner with internal marketing and social teams to align amplification strategy and creative execution.
Build and maintain relationships with platform partners including YouTube and other social and digital channels to stay ahead of best practices and product evolution.
Act as conduit between teams and platforms to share insights, feedback, and optimization opportunities.
Support development of team-specific channel strategies, including YouTube growth and long-form storytelling initiatives.
Establish regular benchmarking cadence comparing LIV Golf performance against leading sports properties.
Drive analytics adoption across teams utilizing tools such as Blinkfire and Emplifi.
Translate performance insights into actionable recommendations for optimization, monetization, and partner value delivery.
Develop standardized reporting frameworks to communicate media value and ROI for partners.
Create and maintain best practice documentation across content creation, publishing, paid partnerships, and branded content compliance.
Lead knowledge sharing initiatives including benchmarking reports and cross-industry learning exchanges.
Build and manage centralized creator and influencer ecosystem documentation to support coordinated engagement.
Provide on-site event leadership ensuring real-time coordination, issue resolution, and storytelling alignment.
Proactively communicate League storyline priorities and campaign narratives to teams and stakeholders.
Support rollout of sponsorable content strands and integrated paid strategies across campaigns.