Director, Content Studio

GSK•Philadelphia, PA

19h•Hybrid

About The Position

The Director, Content Studio is responsible for embedding, operationalizing, and scaling GSK US’s internal agency; leading the strategy, integration, and execution of design activities for assigned business units or therapeutic areas; and guiding a multidisciplinary creative team in delivering innovative, high-quality assets and experiences that advance business strategy and engage HCPs and patients. The role also oversees operating and project budgets, including forecasting, tracking, reporting, variance analysis, and continuous improvement of financial processes and governance, while leading vendor negotiations and providing operational oversight of MSAs, SOWs, and POs.

Requirements

BS/BA degree required.
5+ years of experience leading a large, multidisciplinary creative team at an agency or in house creative department.
Minimum of 5 years of creative tools like Adobe Creative Suite (Expert knowledge of MS Office Suite, Photoshop, InDesign, XD, Illustrator), Figma, and global design systems and web development.

Nice To Haves

Strong vendor and client management, communication, and interpersonal skills, with the ability to engage effectively at all organizational levels and with external partners.
Experience in shaping and leading transformation and change initiatives.
Proven ability to manage multiple priorities and deliver practical solutions in a fast-paced, changing, matrixed organization.
Highly organized, with strong follow-through and a commitment to team accountability and quality.
Ability to use data, insights, and KPIs to assess design performance, identify improvements, and manage team dynamics and resource constraints.
Deep knowledge of digital production, content management systems, taxonomy, and project management tools such as Smartsheet and Jira.
Experience with change management and innovation initiatives; knowledge of FDA guidelines for pharmaceutical marketing across digital channels is a strong plus.

Responsibilities

Manage and lead the in-house agency.
Identify new creative service opportunities and develop plans to bring them to internal clients.
Build trusted, strategic partnerships with agency partners, marketing teams, and business stakeholders to deliver innovative, value-added creative services.
Champion Content Studio’s design, copy, and strategy capabilities, present work effectively, and connect Studio creatives with internal and external partners.
Participate in strategic and operational planning to identify high-value creative projects for Content Studio and opportunities to advise agency partners and marketing teams.
Partner with brand and business leads to track changes in content plans, assess resource implications, and identify new opportunities for Content Studio growth.
Serve as the primary business contact for Content Studio clients, leading communications, managing expectations, resolving issues, and ensuring client satisfaction.
Translate business goals into actionable plans for the internal team and maintain regular two-way communication with business owners to align priorities and expectations.
Establish and uphold Content Studio standards for service quality, delivery speed, and creative excellence.
Oversee studio activity and guide creative team leads to deliver work that meets client needs, brand objectives, and quality standards.
Build strong relationships with creative teams to address challenges, remove obstacles, and improve design and efficiency.
Advise on budgets, resourcing, project plans, and solutions that support Content Studio priorities.
Lead project and resource discussions while partnering with design, copy, production, and deployment teams to monitor workload and address issues and opportunities.
Drive performance, innovation, and continuous improvement by monitoring KPIs, client feedback, and industry best practices.
Help shape Content Studio’s future vision, strategy, goals, policies, processes, forecasting, resource planning, systems, and hiring.
Partner with US Commercial Strategic Operations & Capabilities leadership to set and achieve Content Studio business objectives.
Build a strong team and develop creative talent through coaching, mentoring, learning opportunities, and business acumen development.