Director, Content Strategy & Execution

JUST INGREDIENTS INC•Orem, UT

1d•Onsite

About The Position

At Just Ingredients – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That's why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential. We are looking for a strategic, creative leader who can build a high-performing content function and team. The ideal candidate combines executive-level content strategy with hands-on production and execution expertise, deep fluency in social platforms, and the leadership skills to grow and mentor a content team — all while safeguarding our CEO's authentic voice and the brand's health and wellness mission and vision, and expanding reach across all platforms of social media, with multiple postings daily and weekly.

Requirements

Bachelor's degree in Marketing, Communications, or a related field; a background or certification in health, wellness, or nutrition is highly desirable.
10+ years of experience in content creation, social media strategy, or digital marketing, including experience leading a team or managing direct reports, ideally within health and wellness, CPG, or with a large independent influencer or creator.
Proven track record building and scaling a content strategy that measurably grew an audience or brand presence.
Expertise in producing and directing both short-form (Reels, TikTok) and long-form (YouTube) video content, with strong command of design tools such as Canva and Adobe Creative Suite.
Deep, current knowledge of TikTok, Instagram, and YouTube platform mechanics, trends, and algorithm changes.
Comfort researching and translating scientific and wellness literature into accurate, engaging content.
Strong people-leadership skills — hiring, coaching, and developing creative talent.
Excellent written and verbal communication skills, with the judgment to act as a strategic partner to an executive stakeholder.
Strong command of social media analytics tools, with the ability to turn data into strategic direction.
Ability to manage multiple priorities and lead a team in a fast-paced, high-growth environment.

Responsibilities

Own and drive the end-to-end content strategy and execution for our CEO's personal platforms (Instagram @just.ingredients, TikTok @karalynne.call, YouTube, and emerging channels), setting the creative vision and long-term roadmap.
Translate brand and business goals into a cohesive, multi-platform organic content strategy that strengthens the CEO's digital presence and drives measurable growth.
Set editorial and creative standards for all personal-brand content, ensuring consistency of voice, quality, and message across every channel.
Build, lead, and mentor a team of content creators, videographers, and designers, setting clear goals and providing regular coaching and feedback while posting exceptional daily content.
Own hiring, onboarding, and performance management for the content team, and manage relationships with freelance or agency partners as needed.
Establish workflows and creative processes that scale production quality and speed as the team and content demands grow.
Serve as the primary strategic partner to the CEO on all matters of personal brand and content, translating her vision into a scalable content engine.
Direct and, when needed, personally produce high-quality short- and long-form video (Reels, TikTok, YouTube) that reflects her voice and health-conscious messaging.
Protect and elevate the CEO's authentic voice while adapting to evolving platform trends and audience expectations.
Stay ahead of social media trends, viral formats, and platform algorithm shifts, and translate them into a proactive content strategy rather than reactive posting.
Monitor health and wellness industry developments to ensure content is current, credible, and scientifically sound.
Champion new formats, tools, and platforms that keep the CEO's content ahead of the curve.
Partner with Product Development, Customer Support, Design, and the broader Marketing team to align personal-brand content with company-wide marketing and sales goals.
Own the content calendar and production timeline for the CEO's platforms, ensuring consistent, on-time delivery across all channels.
Represent the content function in cross-functional planning, bringing a strategic voice to broader brand and marketing initiatives.
Define and track the KPIs that matter for growth, engagement, and ROI, and report performance and insights to leadership.
Use audience and platform analytics to continuously refine content strategy, team priorities, and creative direction.
Make data-driven recommendations that shape both short-term content decisions and long-term strategy.