Director, Content Strategy and Brand Management

ASCO•Alexandria, VA

7d•$142,500 - $165,000•Hybrid

About The Position

ASCO is seeking a Director, Content Strategy and Brand Management to lead and strategically oversee a unified brand and content strategy for ASCO and Conquer Cancer. This role is responsible for developing a comprehensive storytelling ecosystem to enhance the organization's reputation as a leader in cancer care, drive philanthropic impact, and increase member engagement. The Director will balance strategic brand positioning and narrative development with high-volume content and creative production, acting as an enterprise-wide orchestrator. This position can be remote or based at the primary location in Alexandria, VA.

Requirements

Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production
Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations and managing high-volume content operations across digital channels
Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
Experience with fundraising marketing and/or working in a professional association/nonprofit organization
Deep knowledge of the modern digital landscape
Proficiency with AP Style
5 years of supervisory experience

Nice To Haves

Experience with project management, content creation, and content workflow tools
Prior experience in an agency setting
Experience in oncology content
Master’s degree in a related discipline

Responsibilities

Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact.
Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on the strategic input, distribution, and performance of content across web, email, social media, and digital advertising platforms.
Manage the high-visibility campaign review ecosystem, unifying editorial copy approvals from the content strategy function with visual design direction from the brand function.
Establish, maintain, and enforce comprehensive content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks across a centralized content ecosystem to maximize cross-promotion, compliance, and strategic alignment with business objectives.
Foster structured collaboration with the Performance Marketing team to ensure all digital, multimedia content leverages keyword and SEO insights to effectively maximize audience reach.
Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows, team processes, and division standard operating procedures.
Partner with the IT department as the primary stakeholder to drive the architecture, organization, and ICM-wide adoption of the Digital Asset Management System (DAMS).
Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of approved generative AI tools within creative and editorial pipelines.
Hold ultimate accountability for routine visual and message-compliance audits across all digital properties and materials to identify and correct deviations from brand guidelines.
Oversee the management of ASCO’s staff brand portal, self-service toolkits, and accessible templates to empower staff to create brand-aligned content independently.
Champion department-wide education initiatives and professional development opportunities for the broader ICM staff to elevate digital content and design best practices across the enterprise.
Manage the branding and content operational budgets, directing activities and contracts with external agencies, and serve as the chief point of contact with ASCO’s legal team for brand-related issues.
Supervise, mentor, and synchronize the daily efforts of the Content Strategy and Brand Management team while continuously infusing fresh communication trends, remaining agile enough to directly execute copywriting, brand positioning assets, or multimedia development when operational volumes demand hands-on support.
Create and oversee the long-term visual storytelling strategy, vision, priorities, and value propositions for ASCO and Conquer Cancer entities and brand families.
Oversee brand staff member in aligning all enterprise-wide marketing and digital communication activities to ensure consistent execution across the organization.
Collaborate closely with marketing strategists, stakeholders, and market research staff to translate research and member data into relevant, engaging brand experiences that align with evolving member and donor-audience needs.