Director, Consumer Marketing & Relationship Management

Mattel•El Segundo, CA

30d

About The Position

The Opportunity: Mattel is advancing its consumer-first strategy by redefining how we build, engage, and retain relationships with our audiences. The Director of Digital Marketing & Relationship Management will lead the enterprise approach to CRM, Loyalty Programs, the Promotional Calendar, and Brand Storytelling leveraging Global toolkits. This role will design and execute data-driven strategies that deepen consumer engagement, elevate brand experiences, and drive long-term value across the Mattel portfolio.

Requirements

10+ years of digital, CRM, or brand marketing experience with a track record of driving consumer engagement at scale.
Culture builder dedicated to employee development and strong team collaboration.
Deep expertise in CRM, loyalty innovation, and promotional strategy.
Proven ability to align relationship marketing with brand storytelling and commercial objectives.
Strong analytical acumen and ability to translate data into strategic action.
Experienced leader skilled at influencing across marketing, media, creative, and eCommerce.
Demonstrated success in leading organizational change toward consumer-centric marketing.

Nice To Haves

Strategic vision with a balance of creativity and data-driven rigor.
Leadership presence and ability to influence at all levels.
Passion for building meaningful, lasting consumer relationships.
Commitment to advancing Mattel’s digital transformation and growth agenda.
Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Responsibilities

Consumer Engagement Strategy Define the enterprise vision for CRM, loyalty, and lifecycle marketing.
Embed relationship marketing into brand and campaign strategies across all consumer touchpoints.
Integrate loyalty and CRM programs into content, partnerships, and marketing activations to maximize impact and retention.
Loyalty and CRM Leadership Lead the strategic evolution of loyalty programs that strengthen emotional and transactional connections with consumers.
Partner with analytics to identify engagement opportunities and optimize consumer journeys.
Oversee CRM strategy, including segmentation, lifecycle planning, and personalization.
Promotional Calendar and Commercial Strategy Own the global promotional calendar, ensuring cross-brand alignment and discipline.
Define promotional guardrails and frameworks that drive sales while protecting brand equity.
Collaborate with eCommerce, Paid Media, and Brand Marketing to integrate campaigns across channels.
Brand Building and Experience Partner with Brand and Creative teams to craft lifestyle and storytelling strategies that expand consumer affinity.
Champion new approaches to content and experience that strengthen Mattel’s connection with consumers.
Ensure every campaign builds both short-term conversion and long-term brand equity.
Leadership and Collaboration Lead and develop a high-performing team across CRM, loyalty, and promotional strategy.
Serve as a strategic advisor within the marketing leadership team, shaping enterprise marketing priorities.
Collaborate across functions to ensure consistent consumer engagement and global alignment.