Director, Consumer Growth

Asurion • Smyrna, GA

6d

About The Position

Asurion is launching transformational direct-to-consumer bets over the next decade—from household device protection plans to specialized products for seniors and SMBs, to a mass-market AI tech concierge. We've built a multi-billion-dollar business through B2B2C partnerships with the world's largest technology companies. Now we're going direct to consumers, and we need a growth hacker who can build our DTC engine from the ground up. This is a rare opportunity to own growth end-to-end at a company with resources, distribution, and brand recognition but with the autonomy and impact of an early-stage startup. You'll have the keys to driving subscriber growth. We want someone who knows what playbooks to implement but also finds unconventional growth loops.

Requirements

• Technical skills: Strong general athlete that has a growth hacking mindset
• Deep understanding of onboarding flows, aha moments, viral loops, and retention mechanics
• SQL proficiency; you write queries daily to answer your own questions, not wait for analysts
• Proven track record turning organic traffic into subscribers/users at scale
• Can design tests, implement tracking, run experiments, and analyze results independently
• Hands-on experience in launching marketing channels (SEM, social, affiliates, email/SMS)
• Expert in Google Analytics, Mixpanel, Amplitude, or similar; can instrument events and build dashboards if needed (optional)
• Can forecast subscriber growth, build cohort models, and understand unit economics
• Hands-on technical ability to implement tracking, build landing pages, and work with APIs/tools directly (Optional)
• Comfortable with APIs, no-code tools, marketing automation, and getting your hands dirty with code when needed (Optional)
• Soft/Leadership skills: Entrepreneurial and scrappy bias for action over perfection
• Thrive in 0-to-1 environments where the playbook doesn't exist yet
• Strong product intuition; approaches problems not just from a traditional marketing lens
• Found unconventional channels and built creative growth loops before
• Strong systems thinker; see how all the pieces connect; identify highest-leverage interventions
• Generalist mindset with ability to wear multiple hats and context-switch effectively
• Data-driven decision maker who balances intuition with analytics
• Strong relationship builder and cross-functional partner while navigating change and maintaining independence
• Results-oriented with track record of hitting aggressive growth targets
• Understands that learning velocity matters more than being right the first time
• B.A. required (preference in Engineering, Computer Science, Mathematics, Product Design, or related quantitative field)
• 7+ years of experience in growth or product management roles at consumer technology companies
• Early growth hire at a consumer startup that scaled
• Portfolio of growth wins you can walk us through (viral loops, creative channel strategies, etc.)
• > 11 Years

Responsibilities

• Take a product-led approach to driving growth across existing channels (UBIF, Asurion.com) and identify/launch new channels
• Identify and test unconventional channels and tactics that others miss to determine growth potential (viral mechanics, segment-based marketing campaigns, etc.)
• Own conversion testing and optimization for organic and content traffic into low-cost/free services and ultimately converting them to paying subscribers
• Be full-stack growth operator who can translate strategic initiatives and design, instrument, launch, and analyze A/B tests end-to-end with strong bias for speed and results
• Wear multiple hats to drive profitable subscriber growth experiments such as write landing page copy, design tests, analyze data, build dashboards, run paid campaigns
• Run multiple experiments while others are still planning; use data-driven insights to kill what doesn't work and double down on what does
• Understand how product, marketing, and data work together to develop a flywheel
• Work cross-functionally with product, engineering, and marketing to work as cohesive team

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees