Dir, Consumer Acquisition & Growth

Exemplis•Cypress, CA

2d•Hybrid

About The Position

We are building a best-in-class Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. As Director, Consumer Acquisition & Growth, you will own demand generation and customer acquisition across the full consumer journey, from first impression through conversion and into repeat purchase. This role is responsible for setting strategy, managing internal and external partners, and driving efficient, scalable growth across a multi-brand portfolio. This is not a channel management role. You will define how we invest across channels, simplify and strengthen our agency ecosystem, and build a more connected and effective growth engine. You will inherit a capable team and an active agency landscape, with the opportunity to elevate both. We are a people-first, performance-driven team. We move with urgency, hold ourselves accountable to outcomes, and invest in developing our people. If you are energized by building scalable growth systems, enjoy solving complex problems, and bring curiosity for AI and data-driven experimentation, this role is a strong fit.

Requirements

Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
10+ years of experience in performance marketing, growth, or demand generation, preferably within DTC or eCommerce environments
Deep expertise in paid media strategy across multiple channels including search, social, video, audio, affiliates, and programmatic
Proven track record of managing and optimizing agency partnerships, including experience leading RFP processes
Strong fluency in attribution models, CAC and LTV economics, and contribution margin
Experience leading and developing cross-functional teams in a fast-paced environment
Data-driven mindset with the ability to build dashboards and translate insights into action
Experience leveraging AI tools to improve media performance, forecasting, and creative output

Nice To Haves

MBA or advanced degree preferred
Experience in home furnishings, lifestyle, or consumer goods categories
Experience partnering with CRM or lifecycle marketing teams, with familiarity in platforms such as Klaviyo
Experience contributing to media mix modeling or incrementality testing programs
Track record of simplifying or restructuring agency ecosystems in a multi-brand environment
Familiarity with organic social and influencer or creator strategies

Responsibilities

Own paid media strategy across all DTC brands, including paid search, paid social, video, audio, programmatic, affiliates, and emerging channels
Optimize channel mix against CAC, ROAS, and LTV targets, balancing prospecting and retargeting across brands
Evaluate and improve the media partner ecosystem to drive stronger performance and more efficient management
Manage agency relationships and ensure consistent delivery against performance expectations
Identify and test new channels to diversify the marketing mix and reduce reliance on any single platform
Drive demand generation across the full consumer journey, from awareness through acquisition and into retention
Partner closely with eCommerce on traffic quality, landing page performance, and conversion
Collaborate with CRM to ensure strong connection between acquisition and lifecycle strategies
Own growth KPIs including CAC, LTV, ROAS, retention, and contribution margin, and ensure reporting supports decision-making
Lead a structured test-and-learn approach across all channels, with clear hypotheses and measurement plans
Leverage attribution, media mix modeling, and incrementality testing to inform budget allocation
Partner with Analytics to ensure data accuracy and visibility across brands
Use first-party data and segmentation to improve targeting and efficiency
Lead, coach, and develop a team including performance marketing and social leadership roles
Build a culture of accountability, curiosity, and continuous improvement
Establish clear agency governance including scope definition, performance expectations, and review cadences
Invest in team development and build leadership capability over time
Oversee integrated social strategy across paid, organic, and influencer channels
Ensure alignment between content, media investment, and brand positioning
Partner with Creative to maintain quality and consistency across all marketing channels