Director, Community Marketing

Bentley Systems • Uwchlan Township, PA

52d • Hybrid

About The Position

Bentley is seeking a senior community marketing leader to define and shape how users and technical audiences engage with us across our community ecosystem. This role will own the strategy and evolution of Bentley’s community experience, with the Communities Hub as a core pillar. The right person will think beyond platform management, helping Bentley build more meaningful engagement with developers while creating a connected model across digital engagement, peer connection, customer programs, and selective in-person activations. This is a senior, player-coach role for someone who can set strategy, lead a small team, and bring fresh ideas to how Bentley builds a more modern, credible, and valuable community experience over time.

Requirements

• 10+ years in community, community marketing, digital engagement, platform strategy, or related roles
• Open-source community experience and/or open-source community platforms
• Proven experience building, scaling, or evolving digital communities or community platforms
• Strong big-picture thinker who can connect strategy to execution and bring structure to a growing function
• Excitement around experimentation, with a mindset of testing new ideas, learning quickly, and refining what works
• Demonstrated ability to think creatively and outside the box about how communities should be structured, activated, and grown
• Experience leading community operations, engagement programs, and cross-functional stakeholder alignment

Nice To Haves

• Experience leading and coaching small teams in fast-moving, matrixed environments is a plus
• Curiosity around the usage of AI in workflows, ideally some experience adopting this in a professional setting
• ClickUp experience preferred

Responsibilities

• Own Bentley’s broader community strategy across developers, users, and customers
• Shape a connected community model across digital and in-person touchpoints
• Oversee the Communities Hub to ensure it is intuitive, active, and valuable
• Bring fresh, outside-in thinking to how Bentley builds community
• Lead the evolution of Bentley’s developer community approach, helping the company build more intentional, credible, and engaging experiences for technical audiences
• Partner with product, technical, and marketing stakeholders to identify where developers need distinct engagement models, content, and programs
• Help Bentley better serve developer audiences while ensuring those efforts connect into the broader user and customer ecosystem
• Identify new ways to build trust, participation, and long-term engagement with developers and other key community segments
• Connect programs such as user groups, Coffee Corners, CABs, events, meetups, and other customer initiatives into a more cohesive community experience
• Oversee in-community content and engagement moments, including onboarding, announcements, discussion prompts, calendars, recaps, and resource libraries
• Help shape community-led activations that deepen engagement, strengthen peer connection, and make Bentley’s ecosystem more dynamic and useful over time
• Partner closely with Bentley stakeholders to align priorities, roles, and processes
• Translate community feedback and engagement patterns into actionable insights that inform programming, communications, and future investment
• Lead and develop a small, high-impact team responsible for day-to-day execution of the Communities Hub and Bentley User Groups
• Operate as a player-coach, setting direction and standards while staying close enough to the work to guide quality and execution
• Create focus, momentum, and strong operating rhythm in a function that is still being built and refined

Benefits

• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed