Director, Community and Technical Colleges
About The Position
CollegeAPP is seeking a Director, Community and Technical Colleges to help shape and support the next phase of our growth. This role will serve as the company's in-house higher education marketing strategist, partnering across Sales, marketing, and Partner Success to enhance our services and expand our capabilities. This individual will bring deep expertise in higher education marketing and communications, helping CollegeAPP develop compelling go-to-market strategies, strengthen responses to complex RFPs, provide strategic guidance to clients, and support new initiatives across community colleges, universities, state systems, workforce development organizations, and other education partners. This is intentionally a broad, highly collaborative role. We're not looking for someone to simply manage marketing campaigns or execute creative work. We are looking for someone who understands higher education marketing from a strategic perspective and enjoys helping solve difficult problems. Some weeks you may spend significant time helping develop a winning RFP response. Other weeks you may be supporting a sales presentation to college presidents, helping shape a statewide marketing strategy, preparing conference presentations, or advising a client on media planning and campaign positioning. As our company continues to grow, this position will evolve alongside it. We're looking for someone excited to help build new capabilities rather than fit into a narrowly defined job description.
Requirements
- Five or more years of professional experience in higher education marketing, communications, enrollment marketing, or agency leadership.
- Demonstrated experience developing strategic marketing plans for colleges or universities.
- Experience working directly with senior institutional leadership, including presidents, vice presidents, or cabinet-level executives.
- Exceptional written and verbal communication skills.
- Strong presentation, consulting, and relationship-building abilities.
- Ability to manage multiple priorities in a fast-paced, entrepreneurial environment.
Nice To Haves
- Bachelor's degree in Marketing, Communications, Business, Higher Education Administration, or a related field.
- Experience within a higher education marketing agency or institutional marketing office.
- Experience developing or responding to higher education RFPs and procurement opportunities.
- Knowledge of digital media strategy, audience targeting, and campaign planning.
- Familiarity with enrollment marketing, adult learner recruitment, workforce development, and community colleges.
- Experience collaborating with creative teams, media agencies, or external marketing partners.
- Experience presenting to executive leadership and facilitating strategic planning conversations.
- Strategic thinker who enjoys solving new and complex challenges.
- Comfortable operating with ambiguity and helping build new processes.
- Strong executive presence and credibility with senior leaders.
- Collaborative, humble, and willing to jump in wherever needed.
- Curious, resourceful, and continuously learning.
- Builder's mentality with a bias toward action.
- High integrity and accountability.
Responsibilities
- Serve as CollegeAPP's internal subject matter expert on higher education marketing strategy and best practices.
- Lead or support strategic responses to RFPs, RFIs, grants, and procurement opportunities, particularly those involving marketing, communications, and enrollment strategy.
- Develop digital marketing recommendations, audience strategies, messaging frameworks, and campaign approaches for institutional and statewide initiatives.
- Partner with the Sales team on client meetings, presentations, proposals, and executive-level conversations.
- Consult with colleges, universities, and state systems on marketing strategy, enrollment communications, and audience engagement.
- Collaborate with Marketing and Partner Success to strengthen positioning, messaging, case studies, and thought leadership.
- Help identify new market opportunities, partnership models, and service offerings that align with CollegeAPP's growth strategy.
- Support conference strategy, speaking engagements, and industry visibility.
- Build trusted relationships with college presidents, marketing leaders, enrollment leaders, and external partners.
- Flex across strategic initiatives as the needs of the business continue to evolve.
Benefits
- Full suite of benefits including healthcare and 401(k).
- Generous vacation and sick leave policies.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
