Director, Communications

Austin Peay State University•Clarksville, TN

5d•Onsite

About The Position

Austin Peay State University (APSU) is seeking a Director of Communications for the College of Education. This role involves developing and executing marketing and communication plans, managing budgets, overseeing digital presence, and leading communication efforts to promote the college's programs, achievements, and engagement. The Director will also serve as a member of the College of Education leadership team and liaise with the university's public relations office.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
Minimum of four (4) years of progressively responsible experience in marketing, public relations, or communications.
Demonstrated experience in supervising staff or student workers.
Strategic leadership in communication, marketing, and branding initiatives.
Strong writing, editing, and storytelling skills across multiple platforms.
Ability to manage budgets and evaluate ROI of communication campaigns.
Proficiency in digital marketing, social media management, and analytics.
Strong collaboration skills and the ability to represent the college to internal and external audiences.

Nice To Haves

Master’s degree in Marketing, Communications, Business Administration, or related field.
Experience in higher education or nonprofit communication leadership.
Demonstrated success in managing digital marketing campaigns and budgets.

Responsibilities

Develop, implement, and evaluate the College of Education annual marketing and communication plan, including managing a minimum $50,000 budget, with a digital marketing campaign budget of at least $25,000.
Design, coordinate, and oversee campaigns to promote student recruitment, program growth, faculty achievements, and community engagement.
Provide leadership and direction for the college’s communication efforts, ensuring alignment across all platforms and initiatives.
Write, edit, and distribute press releases highlighting the college’s programs, students, faculty research, and achievements.
Serve as the college liaison with the APSU Office of Public Relations and Marketing.
Build and maintain relationships with media outlets to increase visibility of the college.
Oversee the college’s social media presence, with content created and managed by student workers under the Director’s supervision.
Ensure consistency, professionalism, and brand alignment in all digital platforms.
Lead the creation and publication of the College of Education Annual Report, coordinating content across departments and programs.
Develop promotional and informational materials in support of advancement, recruitment, and community engagement initiatives.
Serve as a member of the College of Education leadership team to align communication strategies with college-wide goals.
Perform other related duties as assigned.