Director, Communications

Goodwill Brand•Winston-Salem, NC

4d•Onsite

About The Position

The Director of Communications is a strategic, hands-on leader responsible for developing and optimizing an integrated communications and digital ecosystem strategy that aligns internal and external communications and digital media, ensuring a seamless, consistent voice and experience across all audiences and channels. The Director of Communications will oversee digital media interns/vendors, social media influencers, and communications team members.

Requirements

Bachelor’s Degree required (Communications, Public Relations, Marketing, Journalism, or related field preferred).
8–10+ years of experience in communications, marketing, public relations, or related field, including leadership responsibility.
Experience in developing and leading digital-first communications strategies and multi-channel content ecosystems.
Demonstrated success in growing engagement and impact through social media, digital storytelling, and audience strategy.
Demonstrated success leading integrated communications across internal and external audiences.
Experience in leading and developing teams and managing cross-functional initiatives.
Strong strategic thinking, writing, and storytelling skills with attention to clarity and audience alignment.
Experience with digital platforms, social media, media relations, internal communications tools, and analytics.

Nice To Haves

Experience in nonprofit, workforce development, retail, or community-based organizations preferred.

Responsibilities

Create and lead an integrated communications and digital strategy that aligns internal, external, and digital engagement efforts with organizational priorities and grounded in Goodwill’s mission and strategic commitments.
Define audience segments and ensure channel roles, content strategy, and engagement tactics are coordinated across internal and external touchpoints.
Connect with leaders throughout the organization to understand how their needs translate into communications and social media strategies.
Serve as senior advisor to leadership on messaging, positioning, digital trends, and communications risk.
Own strategy and performance for: Social platforms (LinkedIn, Facebook, Instagram, TikTok, YouTube), Website and landing pages, Email and SMS engagement, Internal communications.
Integrate digital efforts with: Retail traffic drivers, Donor engagement, Workforce program recruitment, Advocacy.
Ensure internal communications are fully integrated into the enterprise content and campaign strategy.
Lead a connected internal storytelling strategy that reflects external messaging and reinforces mission, culture, and priorities.
Align leadership messaging, digital channels, and employee engagement communications to ensure: Clarity, Consistency, Two-way communication.
Leverage digital tools (intranet, video, email, texting platform) to create a more engaging, inclusive employee communications experience.
Lead an integrated communications team that includes: Digital Media / Social Media Interns, influencers, and external vendor(s), Internal Communications.
Ensure teams operate as one coordinated function.
Build a culture of collaboration, creativity, and accountability tied to outcomes.
Track and report channel-specific and campaign-level performance, including social, web, email, and internal channels.
Use insights to: Optimize content and campaigns, Refine audience targeting, Improve channel effectiveness.
Foster a culture of test-and-learn, continuous improvement, and data-driven decision-making.
Establish service–level standards for comments/messages; triage issues and escalate per crisis protocols.
Uphold brand governance (official naming, logo rules, boilerplates) and ensure accessible, inclusive tone in all public replies.