27455-Director, Communications Design
About The Position
As Director, Communications Design, you are in charge of communications planning excellence, including for translating the communications strategy into the media plan. You bring an expert knowledge of the HCP media and communications landscape and are well-versed in opportunities impacting your client’s audience and category. You will work with the Strategy team on the Connections Architecture and utilize your experience & skills to manage the design of fully integrated communications plans across owned, earned and paid connections. You work closely with the analytics leads to identify appropriate audience and data strategies to unlock growth. You lead the relationship with agencies throughout the planning process. The HCP Communications Design team dynamically brings pharmaceutical brands to life through their actions. They are experts in audience and communications behavior, lead the creation of the dynamic omnichannel ecosystem approach to deliver a strategy, and work with partners to curate how a brand can best connect with healthcare professionals.
Requirements
- Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Experience in pharmaceutical category (HCP)
- Ability to delegate and oversee direct reports
- Proven ability to develop and maintain strong professional relationships with senior clients, colleagues, and vendors
- Strong time management and organizational skills
- Experience/involvement in new business planning and strong presentations skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint etc.)
Nice To Haves
- 8+ years relevant experience with 4+ years of experience managing or developing staff
- Category or audience experience as relevant per assignment
- Proven problem-solving ability
- Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
Responsibilities
- Present the communications design idea and recommendation to the client in collaboration with Client Leadership, Strategy and Partnerships
- Oversee the day-to-day requirements and workflow of the client as it relates to Communications Design outputs
- Oversee client education program around relevant marketplace trends
- Responsible for the communications design brief deployment and relevant stakeholder engagement
- Lead ideation sessions and curate outcomes
- Manage the development of the communications idea all connections will help unlock
- In charge of the effective design of communications architecture and ecosystem delivery across Owned, Earned, Shared, Paid (OESP) for your clients. Within the team, accountable for ensuring communications plans move far beyond paid, and are unified by a clear idea and communications behavior
- Lead for analytics strategy per brief and the integration of MBI input
- Lead for integration of Specialty Business Units activities within every relevant brief, in line with business goals
- Responsible for implementation of communications design deliverables as part of client business development & growth strategy
Benefits
- Equal employment opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
