Director, Commercialization & Growth- SFBUE

San Francisco Bay University•Fremont, CA

1d•Hybrid

About The Position

SFBUE (San Francisco Bay University Education) is a subsidiary of San Francisco Bay University (SFBU) focused on commercializing university innovations. SFBUE operates at the intersection of human capability, AI, workforce transformation, enterprise technology, research, and learning innovation. The organization is developing Capability Science, Capability Management, and AI-native commercial platforms. SFBUE also supports SFBU initiatives like Pro+ and builds a portfolio of enterprise services, research partnerships, and commercial offerings.

Requirements

Bachelor’s degree in business, marketing, strategy, technology, organizational development, education, or a related field.
8+ years of experience across commercialization, enterprise go-to-market, business development, product marketing, enterprise sales, strategy, consulting, or related roles.
Demonstrated success taking a new B2B product, service, offering, or business line from concept through market validation and early commercial traction.
Strong enterprise customer-discovery and consultative-selling skills, including experience engaging senior executives and translating ambiguous customer problems into structured opportunities.
Experience developing positioning, packaging, pricing, pilots, proposals, and go-to-market plans for complex offerings.
Ability to build or source commercial infrastructure from scratch, including CRM discipline, pipeline management, forecasting, metrics, and operating cadence.
Strong written communication and narrative-development skills across executive, commercial, product-marketing, and thought-leadership contexts.
Demonstrated comfort operating in an early-stage environment with ambiguity, limited resources, and a high degree of personal ownership.

Nice To Haves

Experience commercializing enterprise AI, workforce transformation, HR/talent technology, learning technology, workforce analytics, or other complex enterprise software and services.
Experience with category creation, market education, or commercialization of an emerging methodology, research concept, or management discipline.
Experience developing research partnerships, industry consortia, advisory networks, or university-industry collaborations.
Existing relationships with enterprise leaders in workforce strategy, talent, learning, AI transformation, strategy, technology, or related functions.
Experience balancing professional services, implementation, research partnerships, and recurring software within a land-and-expand commercial model.
Master’s degree, MBA, or other relevant advanced degree.
Bay Area presence and ability to work in person with SFBU/SFBUE stakeholders and external partners on a regular basis.

Responsibilities

Own and continuously refine the phased go-to-market strategy, customer segments, ideal customer profiles, buyer personas, priority use cases, market-entry hypotheses, and commercialization roadmap.
Develop positioning, packaging, pricing, pilot structures, commercial proposals, land-and-expand pathways, and conversion models that balance near-term services revenue with recurring platform growth.
Lead executive customer discovery, design-partner recruitment, pilot development, early customer conversion, and structured feedback loops that inform product and methodology development.
Build and manage the early enterprise pipeline and opportunity process from discovery through proposal, contracting support, and handoff into implementation or customer success.
Develop relationships with senior enterprise buyers and influencers across workforce strategy, talent, learning, AI transformation, technology, strategy, and business leadership.
Identify and develop strategic alliances, technology relationships, channels, research partnerships, and ecosystem relationships that strengthen market access, credibility, evidence generation, or adoption.
Develop the participation, value proposition, recruitment, and launch strategy for the Capability Science Consortium or related research/industry ecosystem initiatives.
Own the integrated marketing and category-development plan, including product marketing, thought leadership, digital content, events, executive communications, case studies, partner marketing, and market education.
Establish commercial operating discipline, including CRM, pipeline stages, forecasting, opportunity reviews, KPIs, marketing effectiveness measures, and executive reporting.
Partner closely with product, technology, research, academic operations, finance, legal, SFBU stakeholders, and leadership so commercial commitments are feasible, appropriately governed, and aligned with brand and intellectual-property requirements.
Support annual operating planning, revenue forecasting, sales and marketing budget development, and recommendations on when to invest, productize, expand, partner, pause, or change direction.
Perform other duties as needed.
Lead cross-functional commercialization work while supporting the establishment of a mature sales and marketing organization.