Director Commercial Strategy and Activation

Omnicom Media•New York, NY

1d•$145,000 - $170,000

About The Position

The Director of Commercial Strategy and Activation will work alongside their manager to ensure outstanding Orion Select program activations. A successful candidate will have a solid background in client and partner negotiations, programmatic activations, and CTV planning.

Requirements

Proven track-record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes
Expert ability to assess and rank issues and tasks in order of importance for taking action
Support IPG relationships for clients across all lines of business.
Expert knowledge of technology or measurement ad tech solutions, including platforms
Expertise in Data Analysis
Successful collaborator with the ability to create healthy collaborative environments
Expertise in Project and Account Management
Expert communicator – concise and clear communication in all forms; emails, presentations, reports, etc.
Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions
Experience managing existing business relationships, partnerships, and alliances internally and externally

Nice To Haves

Applies a solid foundation to varying situations
Applies advanced knowledge and perceives deviations from the normal pattern
Understanding of agency commercial models

Responsibilities

Responsible for working with Growth teams and Orion Strategic Business Development to package programmatic solutions for existing clients and new business
Responsible for contributing to Orion Select client pitching by: Delivering analysis comparing the existing investment/media plan to the Orion Select optimized media plan, Developing materials that customize the Orion Select approach to the individual client business strategy, Create Case Study materials, Contribute to the operational framework (client heatmap, intake form, tech matrix, and planning calculator)
Responsible for Strategy and Activation of Orion Select Campaigns: Delivering and aligning media plans across key stakeholders (eg Investment, Orion), Campaign setup (eg targeting, audience strategies, PMPs), Campaign optimizations utilizing the Orion value calculator, Post campaign reporting
Responsible for overseeing Activation for Orion Select campaigns that are activated through a 3rd party (eg Kinesso and managed services)
Contribute to the successful launch of client activations across multiple teams/accounts, including planning, campaign delivery, post campaign reporting, and case studies
Support Orion negotiation framework by delivering insights and requirements for Orion Select including volume, rate card, and activation
Support the ideation, evaluation and negotiation of product and commercial opportunities with tech and publisher partners to drive evolution of the Orion Select offering