Director, Commercial Omnichannel Orchestration and AI

Geron Corporation•Parsippany-Troy Hills, NJ

About The Position

The Director of Commercial Omnichannel Orchestration, and AI will lead the strategy, execution, and continuous improvement of AI-enabled commercial analytics and omnichannel engagement capabilities across the organization. The Director will translate business priorities into scalable analytics, next-best-action decisioning, and NPP/omnichannel orchestration that improve customer engagement, field execution, and commercial performance. The Director will serve as a strategic partner to Brand, Marketing, Field Force, Market Access, IT, Commercial Operations, and external vendors to design and operationalize a modern commercial engagement model. The Director will combine innovation with execution discipline, ensuring solutions are scalable, measurable, compliant, and embedded into day-to-day business processes.

Requirements

Bachelor’s degree in business, analytics, statistics, computer science, engineering, life sciences, or related field required; advanced degree preferred, such as MBA, MS, MPH, or similar quantitative or business discipline
At least 9 years of experience in pharmaceutical, biotechnology, or healthcare analytics, commercial operations, digital/omnichannel, or related functions
Strong experience in commercial analytics, omnichannel strategy, NPP measurement, and customer engagement optimization
Demonstrated experience with AI/ML, advanced analytics, predictive modeling, or decision intelligence in commercial use cases
Experience supporting brand strategy, launch readiness, field execution, and performance measurement
Experience with tools such as Veeva CRM, Salesforce Marketing Cloud or similar automation platforms, BI/reporting tools, and analytics environments
Experience working cross-functionally with Marketing, Sales, Market Access, IT, Data, and Compliance/Legal partners
Experience with vendor management and external solution providers

Nice To Haves

Oncology, hematology, specialty, or rare disease experience preferred

Responsibilities

Lead the design and evolution of HCP and, where applicable, patient omnichannel engagement strategies across personal and non-personal channels
Establish measurement frameworks, KPI definitions, and test-and-learn approaches for omnichannel and NPP programs
Drive orchestration of customer journeys, content deployment, and channel optimization using data-driven insights
Partner with Marketing, Field Force, and Commercial Operations teams to improve personalization, timing, and effectiveness of customer engagement
Define and lead the commercial AI and advanced analytics roadmap aligned to brand strategy, launch priorities, and in-market optimization
Identify, prioritize, and scale high-value use cases across segmentation, targeting, omnichannel optimization, next-best-action, forecasting, customer engagement, and sales effectiveness
Translate business questions into actionable analytics frameworks, models, dashboards, and decision tools in collaboration with the Commercial Operations Team
Partner with business leaders to ensure analytics outputs are adopted and drive measurable business impact
Build and operationalize AI-enabled next-best-action/next-best-message capabilities to support field teams, brand teams, and omnichannel execution
Embed decision intelligence into commercial workflows so recommendations are actionable, repeatable, and easy to use
Develop monitoring, feedback loops, and continuous improvement processes to refine models and improve adoption over time
Partner with IT and Commercial Operations teams to ensure the data and technology foundation supports omnichannel, AI, and advanced analytics use cases
Help shape requirements for CRM, marketing automation, data integration, customer master, and analytics platforms
Ensure data quality, governance, privacy, consent, and compliance requirements are built into processes and solutions
Support integration across key data sources such as CRM, digital engagement, claims, specialty pharmacy, payer, field activity, and third-party commercial data
Deliver executive-ready reporting and insight generation on omnichannel performance, ROI, engagement effectiveness, and business outcomes
Create standardized dashboards and readouts to support brand planning, business reviews, and investment decisions
Establish clear success metrics and accountability across channels, tactics, and customer segments
Lead test-and-learn measurement to improve promotional effectiveness and optimize spend
Act as the strategic bridge between Commercial, Marketing, Field Force, IT, Commercial Operations, and external partners
Lead and influence in a matrixed environment, aligning stakeholders on priorities, roadmap, and execution
Manage vendor relationships and ensure external partners deliver against scope, timelines, and quality expectations
Promote a data-driven culture and drive change management to accelerate adoption of new capabilities
Serve as a thought leader in commercial omnichannel analytics, AI-enabled decisioning, and customer engagement capabilities
Provide prioritization, guidance, and cross-functional leadership across the broader Commercial Operations organization
Help shape the future capability model, including operating model, resource needs, and skill requirements