About The Position

The Commercial Director, North America is responsible for leading and executing the commercial sales strategy for Meridian Bioscience’s Life Science business across the North American region. This role has direct responsibility for Field Sales and Inside Sales teams and serves as the primary driver of revenue growth, customer expansion, and sales execution excellence in the region.The Life Science Commercial Director will translate global strategy into strong regional execution, build a high-performing sales culture, and ensure consistent pipeline development, revenue achievement, and customer engagement. The role is highly hands-on and focused on leading people, driving results, and partnering cross-functionally with Marketing, Sales Operations, Finance, and Operations.

Requirements

  • Bachelor’s Degree in life sciences, business, or related field required; advanced degree preferred
  • 10+ years of progressive commercial experience in life sciences, diagnostics or related B2B environments
  • 5+ years of experience leading and managing sales teams, including field-based sales organizations
  • Proven success selling technical products, raw materials, or components into regulated markets (e.g. diagnostics, IVD, GMP/ISO environments)
  • Strong people leader with a track record of building high-performing sales teams
  • Deep understanding of complex B2B sales cycles and solution-based selling
  • Data-driven mindset with strong forecasting, pipeline management and analytical skills
  • Excellent communication, negotiation and influencing skills
  • Comfortable operating in a matrixed, global organization
  • Entrepreneurial, resilient and adaptable in a fast-changing market environment

Responsibilities

  • Lead, coach, and develop North American field sales and inside sales teams to achieve revenue, bookings, and margin objectives
  • Create a performance-driven sales culture with clear expectations, accountability, and continuous improvement
  • Execute regional sales strategies aligned with global commercial objectives and Life Science business plans
  • Drive disciplined sales execution, including new customer acquisition, share of wallet growth, opportunity management and customer engagement
  • Set and lead execution against North America revenue growth objectives, ensuring consistent attainment of bookings, pipeline and market share targets.
  • Define and drive market expansion strategy by identifying new customer segments, applications, and growth opportunities within existing accounts
  • Provide executive leadership in partnership with Marketing to shape and execute go-to-market strategy, product launches, and demand-generation initiatives aligned to regional priorities
  • Lead strategic account planning for key and top-tier customers, ensuring coordinated, value-based engagement across sales, marketing, and customer success
  • Champion a data-driven, customer-centric sales approach that strengthens long-term relationships, accelerates adoption, and maximizes lifetime value
  • Maintain senior-level relationships with key North American customers and strategic partners
  • Develop a deep understanding of customer applications, technical requirements, and regulatory environments to inform sales strategy and solution positioning
  • Serve as an escalation point for complex commercial discussions and key customer negotiations
  • Collaborate closely with sales operations to improve sales processes, CRM adoption, reporting, and analytics
  • Work with finance and operations on pricing execution, deal structure, and demand planning
  • Use data-driven insights to assess sales effectiveness, territory performance, and resource deployment
  • Ensure alignment between field sales, inside sales, marketing, and customer support teams
  • Recruit, onboard, and retain top sales talent across the field sales and Inside Sales teams
  • Provide regular coaching, performance feedback and professional development for sales leaders and individuals contributors
  • Build succession plans and develop future sales leaders within the organization
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