Director, Commercial Data & Decision Intel

Suntex Marina Investors, LLC•Dallas, TX

6h•Onsite

About The Position

The Director of Commercial Data and Decision Intelligence is the enterprise leader responsible for building, institutionalizing, and scaling commercial data and analytics capabilities across a multi-property, asset-based hospitality portfolio. This role serves as the primary architect of how the organization defines, governs, analyzes, and leverages commercial data across pricing, revenue management, sales, marketing, product and experience offerings, and portfolio optimization. This position establishes shared standards, decision frameworks, solutions, operating models, and analytical talent needed to move the organization from fragmented, property level reporting to an enterprise-wide, insight driven, decision-ready commercial operating model. The Director of Commercial Data and Decision Intelligence partners closely with the Asset Management, Operations, Marketing, Financial Planning and Analysis, and IT departments to ensure commercial analytics directly support asset performance, portfolio growth, and long-term profitability. This role is accountable for defining the roadmap, translating needs into requirements, leading business testing and release readiness, and driving adoption to measurable commercial impact. This role partners with IT for delivery while retaining business ownership of outcomes, decision workflows, and value realization.

Requirements

Must have a bachelor’s degree in business, economics, analytics, statistics, computer science, or related field
Must have five (5)+ years of experience in analytics, data, market intelligence, or commercial strategy roles with progressive leadership responsibility
Must have demonstrated experience building enterprise-level analytics and reporting capabilities from the ground up
Must have experience working with modern data platforms and analytics ecosystems in complex, multi-unit or asset-based businesses
Must have demonstrated experience as a product owner or business solution lead partnering with IT to deliver analytics and decision solutions
Must have experience presenting analytical insights to executive leadership
Must have strong attention to detail with a demonstrated ability to manage complex, time-sensitive execution
Must be detail oriented with excellent time management and follow up skills
Must have outstanding written, verbal, analytical, and presentation skills while being able to effectively distill and communicate actionable insights at various levels of the organization
Must have strong commercial and financial acumen
Must have the ability to translate complex data into clear executive insights
Must be a strategic, systems-level thinker with a practical execution mindset
Must have proven people leadership and team building capabilities
Must have strong problem solving, critical thinking, and analytical skills
Must have a strong attention to detail and the highest standards for accuracy and precision
Must have high hospitality-forward standards, a high level of accuracy, and a keen eye for detail

Nice To Haves

Advanced degree (MBA, MS, or equivalent) preferred

Responsibilities

Serve as the enterprise owner of the commercial data foundation for a multi-property portfolio, defining how asset level and portfolio level performance is measured, analyzed, and acted upon
Define and lead the commercial data and analytics strategy aligned to revenue growth, margin expansion, asset yield, and portfolio optimization objectives
Establish standardized commercial KPIs (e.g., RevPALF, economic occupancy, mix, channel performance, ancillary revenue) and analytic frameworks used consistently across all properties, brands, regions, and market segments
Replace fragmented, manual, and property-specific reporting with a scalable, governed commercial intelligence model that supports both asset level execution and enterprise oversight
Design and oversee the delivery of tiered, decision-oriented reporting across property, regional, brand, and enterprise levels
Ensure reporting emphasizes insight, forward-looking risk and opportunity identification, and scenario-based decision support, not just historical performance
Own commercial reporting governance, including metric definitions, data standards, reporting cadence, version control, and controlled change management
Build and scale analytics capabilities supporting revenue management, pricing, demand forecasting, channel strategy, and portfolio trade off decisions
Support scenario planning and what if analysis for asset performance, market shifts, and portfolio strategy decisions
Sponsor and shape the responsible use of advanced analytics, predictive modeling, and AI-enabled insights in commercial decision making
Own the commercial decision solutions roadmap aligned to enterprise priorities and objectives
Define business requirements, user stories, and acceptable criteria for commercial analytics and decision tools delivered by IT and vendors
Lead UAT, release readiness, and go-live adoption, including training, playbooks, and operating cadence changes
Own commercial data definitions, business rules, and standards across all analytics and reporting
Partner with the IT and Data Engineering departments to ensure data quality, reconciliation, issue remediation, and disciplined data management across property systems and platforms
Ensure new acquisitions are onboarded with consistent KPIs, analytics, and reporting readiness
Build, lead, and develop the Commercial Data and Analytics function, establishing operating norms
Act as the primary data partner to the Asset Management, Operations, Marketing, Financial Planning and Analysis, and IT departments
Enterprise adoption of standardized commercial KPIs across all properties and regions
Reduction in manual, duplicative, and property-specific reporting processes
Improved speed, consistency, and confidence in commercial and asset level decision-making
Demonstrated revenue growth, margin improvement, or risk mitigation driven by analytics
All other duties as assigned