Director - Clinical Marketing Development

Barco • Duluth, GA

18d

About The Position

The Director of Clinical Marketing Development creates market demand and accelerates revenue growth through OEMs, channel partners, healthcare systems, physician networks, and Key Opinion Leaders (KOLs). The role serves as the clinical and commercial link between Barco, its partners, and end users, developing value propositions and joint go-to-market strategies that support customer outcomes, pipeline creation, and business growth.

The position develops integrated solution stories and partner-led market strategies, builds relationships with physicians and healthcare leaders, supports OEM initiatives, and monitors market and competitive activity. It translates clinical workflows and customer needs into scalable market opportunities, with a focus on improving patient care and outcomes.

Requirements

• 5–10 years of successful experience in clinical marketing management.
• Experience with diagnostic imaging, digital pathology, healthcare IT, medical devices, or healthcare technology, including creating, writing, and developing product value propositions at scale.
• Strong understanding of PACS and mammography (Mammo) software and clinical workflows.
• Experience engaging physicians, healthcare executives, and clinical leaders.
• Demonstrated ability to achieve results and influence stakeholders without direct authority.

Responsibilities

• Develop differentiated value propositions combining Barco technologies with OEM, ISV, AI, workflow, and channel partner solutions.
• Identify unmet customer challenges and develop integrated solution stories that deliver measurable clinical, operational, and economic outcomes.
• Collaborate with customers, partners, and internal stakeholders to validate solution effectiveness and business value.
• Create solution messaging, use cases, and customer-facing collateral explaining the value of combined offerings.
• Translate clinical workflows and customer pain points into scalable market opportunities, with a focus on enhancing patient care and outcomes.
• Design and execute joint go-to-market plans with strategic partners.
• Align partner sales, marketing, clinical, and leadership teams around shared growth objectives.
• Coordinate joint account targeting, demand generation campaigns, customer events, and field engagement activities.
• Establish repeatable processes for partner-sourced and partner-influenced opportunity creation.
• Drive co-selling initiatives to increase market penetration and accelerate customer adoption.
• Participate in and run Barco-led partner trainings.
• Complete collaborative Barco-partner business plans.
• Identify and cultivate influential physicians and healthcare leaders.
• Establish reference sites and customer advocacy programs.
• Coordinate webinars, conference presentations, and thought-leadership initiatives.
• Support publication of case studies, white papers, and clinical evidence.
• Build ongoing relationships with OEM marketing and sales teams.
• Develop joint go-to-market initiatives and coordinate clinical campaigns supporting OEM product launches.
• Monitor partner activity, industry trends, and clinical workflow changes.
• Gather market feedback and communicate findings to Product Management and Leadership.
• Recommend strategic initiatives to increase market penetration.

Benefits

• Competitive salary package.
• Interesting and challenging role with room for autonomy.
• Opportunity to work for an international market leader where innovation matters.
• Access to internal training through Barco University.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed