Director, Client Marketing (Wealth Management)

The Vanguard Group • Malvern, PA

2d • Hybrid

About The Position

Vanguard is seeking a strategic, client-focused marketing leader to shape and drive marketing strategy for its Wealth Management retail segment, serving clients with $10M+ in assets under administration. The role connects client, product, and business strategy, translating complex priorities into marketing approaches that drive growth, engagement, and differentiation.

The Director will lead cross-functional teams in developing digital campaigns, cross-selling opportunities, thought leadership, content strategy, and relationship-deepening programs that bring Vanguard’s retail value propositions to life. This is a high-visibility role for a seasoned marketing leader who can work independently, collaborate across teams, and influence stakeholders throughout a complex enterprise.

The position leads and develops marketing strategists, including leaders and individual contributors, while setting direction, promoting accountability, and strengthening team effectiveness through coaching and mentorship. Vanguard’s hybrid working model combines flexibility with in-person learning, collaboration, and connection. Vanguard is not offering visa sponsorship for this position.

Requirements

• 10+ years of marketing experience.
• Deep expertise in the investment and wealth management landscape, with a track record of building and executing consumer-facing strategies aligned with market trends, competition, and client needs.
• Demonstrated strategic marketing leadership with measurable business impact and the ability to develop, execute, and communicate plans that position offerings and drive results.
• Strong analytical and business acumen, including using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing return on investment.
• Ability to serve as a trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.
• Broad expertise across digital marketing, content, brand, and positioning, with the ability to leverage subject-matter experts to advance and optimize initiatives.
• Ability to lead and influence matrixed teams, driving alignment, engagement, and results through strong communication.
• Highly collaborative approach, including building cross-functional relationships and distilling complex information into clear, actionable insights.

Responsibilities

• Create and implement a multi-year Wealth Management marketing strategy to expand distribution, engage and retain clients, and meet business goals with a positive return on investment.
• Advise the Wealth Management leadership team on marketing strategy by building relationships, providing insights to guide business direction, and ensuring accountability for marketing.
• Guide matrixed marketing teams with clear strategies and foster collaboration to support effective campaign delivery.
• Provide strategic oversight for B2C functions, including channel, operations, creative, marketing technology, and analytics.
• Direct media-budget strategy and collaborate with teams to optimize spending and adjust plans as needed.
• Build and maintain business and partner relationships across the enterprise to extend marketing impact through a connected sales funnel.
• Create and manage operational processes for Marketing Managers to support consistent and effective strategy development and delivery.
• Lead and develop marketing strategists, including leaders and individual contributors, by setting direction, driving accountability, and delivering strategic goals.
• Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed