Director, Channel Growth

PUBLICIS GROUPE•Santa Barbara, CA

37d•Hybrid

About The Position

We are seeking a dynamic and results-driven Director, Channel Growth to lead a team of media buyers, manage a verticalized publisher portfolio, and optimize the effectiveness of our affiliate media operations. This role demands a blend of strategic leadership, crossfunctional collaboration, and deep expertise in media buying, publisher negotiations, and partnership development.

Requirements

8+ years of experience in affiliate marketing, digital media buying, or strategic partnerships with a focus on performance-based outcomes (iCPA, CPC, CPM).
Proven track record of leading high-performing teams and managing complex publisher relationships at scale.
Strong cross-functional leadership skills with the ability to align teams and drive execution across departments.
Excellent negotiation and communication abilities, with a history of securing enterprise-level media agreements.
Strong analytical and forecasting skills, with a focus on strategically optimizing for revenue growth and operational efficiency.
Familiarity with media queue management tools and performance metrics to evaluate time-to-execution and campaign impact

Responsibilities

Build and nurture strong relationships with affiliate partners; negotiate and strategically optimize enterprise publisher agreements to drive incremental value for CJ, advertisers, and partners.
Lead a team with responsibilities including training, strategic development, performance management, career pathing, and delivering on key project outcomes.
Monitor and ensure the effectiveness and timeliness of media workflows, including queue management, time per ticket, and measurement of advertiser and publisher outcomes.
Manage and optimize a verticalized publisher portfolio-driving recruitment, activation, and performance. Conduct ongoing portfolio reviews to uncover new opportunities for growth and efficiency within key verticals.
Partner cross-functionally with teams such as Publisher Success, Strategy, Solutions, Legal, and Product to scale adoption and implementation of publisher and partnership offerings. Collaborate with senior leadership to evolve the Media Marketplace and improve inter-team workflows and publisher media processes.
Forecast and manage media intake volumes in coordination with cross-functional stakeholders to support enterprise media buying strategies and negotiations.

Benefits

Flexible time off without the hassle of accrual
A generous number of paid holidays
Company-sponsored team-building events
An Employee Referral Program
Annual recognition awards
Hybrid work arrangements for optimal work-life balance
Parental bonding leave
Backup care options for children and elders
An employee discount program
International SOS program for global support
Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment