Director, Channel Sales
About The Position
The Channel Sales Director - Mass Channel is responsible for leading and growing private label beverage business with Walmart & Sam’s club. This role owns the customer strategy, commercial execution and cross-functional leadership to deliver profitable growth, strengthen customer relationships and expand Lassonde’s private label footprint. This leader will serve at the commercial owner for our Mass Channel, working closely with internal cross-functional teams to align customer needs with internal capabilities and long-term growth objectives. This position will report to the VP Private Label Sales.
Requirements
- 10 years progressive sales experience, preferably in CPG, with significant exposure to Mass customers and private label segment. (beverage is a plus)
- Direct experience managing Mass – Walmart/Sam’s club accounts (required)
- Proven track record delivering profitable growth in complex, fast paced environment.
- Excellent negotiation, communication and relationship building skills.
- Bachelor's Degree required
Nice To Haves
- Strategic thinking with strong executional discipline
- Data-driven decision making
- Customer-centric mindset
- Collaborative leadership across functions
Responsibilities
- Own the end-to-end commercial strategy for Mass – Walmart & Sam’s club across private label beverage.
- Develop and execute customer specific growth plans aligned with Lassonde’s strategic and financial objectives.
- Deliver the annual volume, revenue and profitability targets, including pricing strategy, mix management, and margin optimization.
- Serve as the primary sales point of contact for assigned customers, building trusted long-term strategic partnerships.
- Lead customer negotiations on pricing, contracts, innovation launches, cost recovery and long-term agreements.
- Drive fact-based decision-making using data, insights, and financial acumen.
- Support the VP Sales by tracking and analyzing sales, evaluating progress against plan, recommending corrective action as needed to include line extension and new product introductions.
- Lead, coach and develop direct reports (as/applicable)
- Keep VP Sales aware of critical timelines and effectiveness of tactical plan execution
- All other duties as assigned
Benefits
- medical, dental, and vision coverage options
- growth and development potential
- 401-K
- Life & Disability Insurance
- PTO
- Tuition Reimbursement
- Health Fairs
- Gym Membership Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
501-1,000 employees
