Digital Growth & Channel Performance Analyst

Municipal Credit Union•New York, NY

About The Position

At Municipal Credit Union, we believe that an incredible culture helps create a happy and motivated team that works hard to achieve the best results for themselves and their members. For more than 100 years, MCU has provided affordable financial products and convenient services to a membership base that is now comprised of over 600,000 individuals. With each new generation we have the pleasure of interacting with, we maintain the credit union promise of people helping people. Our Mission: To help hard-working New Yorkers build better tomorrows Our Vision: Be New York's most loved financial institution by helping our members build their best financial futures Overview: The Digital Growth & Channel Performance Analyst provides analytical insight, reporting, and performance tracking to optimize MCU’s digital channel performance. This role supports the Digital Growth Manager and CMO in driving data-driven decision-making across acquisition, activation, and engagement initiatives. The Analyst ensures accurate KPI tracking, supports campaign optimization, and provides essential operational backup to maintain business continuity across the digital growth department.

Requirements

Bachelor’s degree in analytics, data science, marketing, business, or related field required.
3–5 years of experience in digital analytics, performance marketing, or channel reporting.
Proficiency in data visualization tools (Power BI) and advanced Excel skills.
Familiarity with digital banking platforms and analytics tools (e.g., Alkami data, Google Analytics).
Strong understanding of KPIs related to acquisition, activation, and retention.
Proven ability to synthesize data into actionable insights and clear communication.
Detail-oriented, collaborative, and adaptable in a fast-moving environment.

Responsibilities

Leverage dashboards and reports tracking digital adoption, engagement, and funnel conversion metrics.
Analyze OAO and lending funnels to identify opportunities to improve completion and conversion rates.
Support measurement of campaign ROI, acquisition costs, activation, and retention trends.
Partner with Marketing and Operations to translate insights into actionable recommendations that improve member engagement and experience.
Conduct performance tracking to optimize onboarding and cross-sell journeys.
Collaborate with vendors and IT teams to ensure data accuracy and integration between platforms.
Contribute to presentations and dashboards for management.
Participate in continuous improvement initiatives across digital processes.
Perform other related duties as requested and special projects as assigned.