Director, Central Marketing

University of Toronto•Toronto, ON

4d•CA$106,705 - CA$177,843•Onsite

About The Position

The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise, Here’s where it changes to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life. Reporting to the Executive Director, Brand and Communications, the Director of Central Marketing brings fresh ideas and expert leadership on marketing strategy, tactics and best practices to advance the Rotman School of Management brand and the School’s strategic marketing goals. The Director of Central Marketing is the brand champion at Rotman, developing marketing strategy for the Rotman brand as a whole, to advance the market for enrolment, the market for knowledge and the market for talent. The Director plays a critical role in vendor management, managing key strategic partnerships for the School. The Director also directly manages the relationship with Rotman’s strategic media partner, which handles media buying across many platforms including digital advertising, programmatic advertising, out-of-home, etc. As a leader and a mentor, the Director manages a creative team of high calibre professionals. The Central Marketing team acts as an in-house creative services team supporting business units across the Rotman School, offering graphic design, print production, web development, photography, videography, digital advertising, copywriting, analysis, market research, project management etc. The Central Marketing Director works very closely with the Associate Director, Graduate Program Marketing and the Executive Programs team to drive recruitment across 12 graduate degrees and close to 50 executive education programs. The Director leads the Central Marketing team in proactively offering marketing solutions and support for other internal audiences including: research centers and institutes, advancement and alumni relations, career services, public events, strategic communications, student groups, program services, building operations, the Dean’s office, etc.

Requirements

University degree in marketing, communications or a related field or equivalent combination of education and experience.
A minimum of 10 years of relevant, progressive experience in brand strategy, management and marketing.
Demonstrated senior level skills and experience managing and leading a hybrid creative team, preferably in a unionized environment.
Deep expertise in developing marketing strategies.
Expert in-depth knowledge of print, digital platforms, social media channels, digital marketing and advertising and current marketing best practices and trends, including how AI is significantly influencing marketing processes and results.
Demonstrated success creating and executing national and international paid advertising campaigns and digital marketing and social media strategies.
Demonstrated experience with digital measurement and associated analytics and reporting tools.
Strong analytical skills.
Excellent creative judgement and ability to manage a creative team to inspire innovative results in design and development of advertising, creation of print and digital materials, social media, photography, videography, copywriting and market research.
Experience using and developing web content management systems and working closely with IT teams.
Experience working and building relationships in a highly complex organization.
Experience with leading and managing large, complex and multiple projects simultaneously, and scaling digital campaigns.
Experience developing and managing budgets, managing vendors and negotiating contracts.
Hands-on experience with marketing tools, including but not limited to Microsoft Office, Hootsuite (or other social media monitoring software) and Google Analytics.
Outstanding written and verbal communication skills; excellent oral and presentation skills.
Highly service oriented with sensitivity to various levels of expectation from a diverse community of stakeholders, including students, community members, staff, faculty and alumni.
Excellent interpersonal skills, strong in negotiation, persuasion and ability to deal professionally with tension and conflict.
Ability to demonstrate tact, mature judgement, political acumen, and diplomacy using well-honed relationship management skills.
Excellent critical thinking, resourcefulness and problem-solving skills.
Demonstrated creative and strategic leadership skills.
Effective supervisory skills and ability to set priorities and foster a strong team environment including the ability to inspire staff and colleagues toward the achievement of a goal.
Strong time management, administrative and highly developed organization skills.
Ability to maintain professional decorum and make sound judgements under pressure.
Ability to interact with senior members of the University and the business community.
Able to work in a highly diverse community with staff from varied backgrounds and a variety of age groups.
Able to foster an inclusive environment for faculty, staff, students and members of the public.
Highly familiar with MS Office suite: Outlook, Word, Excel, PowerPoint, Teams.

Nice To Haves

Graduate degree an asset.
Experience in academic environments preferred.
Salesforce Marketing Cloud an asset.

Responsibilities

Develop marketing strategy for the Rotman brand as a whole, to advance the market for enrolment, the market for knowledge and the market for talent.
Manage key strategic partnerships for the School.
Directly manage the relationship with Rotman’s strategic media partner, which handles media buying across many platforms including digital advertising, programmatic advertising, out-of-home, etc.
Manage a creative team of high calibre professionals.
Act as an in-house creative services team supporting business units across the Rotman School, offering graphic design, print production, web development, photography, videography, digital advertising, copywriting, analysis, market research, project management etc.
Work closely with the Associate Director, Graduate Program Marketing and the Executive Programs team to drive recruitment across 12 graduate degrees and close to 50 executive education programs.
Lead the Central Marketing team in proactively offering marketing solutions and support for other internal audiences including: research centers and institutes, advancement and alumni relations, career services, public events, strategic communications, student groups, program services, building operations, the Dean’s office, etc.

Benefits

University degree in marketing, communications or a related field or equivalent combination of education and experience.
Graduate degree an asset.
A minimum of 10 years of relevant, progressive experience in brand strategy, management and marketing.
Experience in academic environments preferred.
Demonstrated senior level skills and experience managing and leading a hybrid creative team, preferably in a unionized environment.
Deep expertise in developing marketing strategies.
Expert in-depth knowledge of print, digital platforms, social media channels, digital marketing and advertising and current marketing best practices and trends, including how AI is significantly influencing marketing processes and results.
Demonstrated success creating and executing national and international paid advertising campaigns and digital marketing and social media strategies.
Demonstrated experience with digital measurement and associated analytics and reporting tools.
Strong analytical skills.
Excellent creative judgement and ability to manage a creative team to inspire innovative results in design and development of advertising, creation of print and digital materials, social media, photography, videography, copywriting and market research.
Experience using and developing web content management systems and working closely with IT teams.
Experience working and building relationships in a highly complex organization.
Experience with leading and managing large, complex and multiple projects simultaneously, and scaling digital campaigns.
Experience developing and managing budgets, managing vendors and negotiating contracts.
Hands-on experience with marketing tools, including but not limited to Microsoft Office, Hootsuite (or other social media monitoring software) and Google Analytics.
Salesforce Marketing Cloud an asset.
Outstanding written and verbal communication skills; excellent oral and presentation skills.
Highly service oriented with sensitivity to various levels of expectation from a diverse community of stakeholders, including students, community members, staff, faculty and alumni.
Excellent interpersonal skills, strong in negotiation, persuasion and ability to deal professionally with tension and conflict.
Ability to demonstrate tact, mature judgement, political acumen, and diplomacy using well-honed relationship management skills.
Excellent critical thinking, resourcefulness and problem-solving skills.
Demonstrated creative and strategic leadership skills.
Effective supervisory skills and ability to set priorities and foster a strong team environment including the ability to inspire staff and colleagues toward the achievement of a goal.
Strong time management, administrative and highly developed organization skills.
Ability to maintain professional decorum and make sound judgements under pressure.
Ability to interact with senior members of the University and the business community.
Able to work in a highly diverse community with staff from varied backgrounds and a variety of age groups.
Able to foster an inclusive environment for faculty, staff, students and members of the public.
Highly familiar with MS Office suite: Outlook, Word, Excel, PowerPoint, Teams.
Ability to balance a tactical and strategic perspective.
A consultative leadership style with a focus on collegiality and respect.
Strong desire to act as a mentor to staff.
Professionalism, tact and diplomacy.
Fluency in marketing channel metrics and quantitative and qualitative stakeholder research.
Familiarity with developments in artificial intelligence (AI) related to brand and marketing.
Self-motivated and accountable.
Ability to provide marketing services for diverse stakeholders.