Director Category Management
About The Position
The Director of Category Management and Commercialization will own category management and provide commercialization support across Daily Harvest’s retail business. This high-impact, high-visibility role connects data with decision-making, translating market insights, pricing dynamics, and shopper behavior into strategies that drive business growth. The role supports Daily Harvest’s retail expansion and serves as a strategic, analytically driven contributor across products, categories, and retailers. The position owns category strategy and performance reporting, develops insights using syndicated and retailer-specific data, and identifies category white space, competitive pressures, and emerging opportunities. It partners with Sales and cross-functional teams to create data-led customer presentations, explain the innovation story, and tailor materials to retailer priorities. The role also owns retailer and channel assortment strategy and supports pricing, trade promotion, and commercialization decisions. It leads pricing and price-elasticity analysis, evaluates promotional effectiveness, and partners with the Brand Director on shopper marketing strategy. The role complements retail media efforts but does not manage retail media directly.
Responsibilities
- Own the category management function and help ensure Daily Harvest is a valued category partner to retailers.
- Build and maintain sales and category reporting, performance measurement materials, and routines.
- Develop actionable insights from syndicated data and retailer-specific point-of-sale data to inform business and retailer strategy.
- Serve as the internal category expert, identifying white space, competitive pressures, and trend-driven opportunities.
- Use syndicated and retailer platforms to identify insights about shopper demographics and purchasing behavior.
- Partner with the cross-functional Daily Harvest team to develop the innovation story and show how new products fit within the category and drive incremental retailer growth.
- Partner with cross-functional teams, data providers, and insights platforms to conduct custom research and insights studies.
- Develop data-led customer presentations and compelling selling stories.
- Build retailer presentations that make the case for Daily Harvest using data, insights, and clear communication of brand differentiators.
- Partner with Sales to understand retailer priorities and tailor materials to retailer-specific KPIs and needs.
- Create repeatable sales-planning tools and templates to improve efficiency and consistency across customer interactions.
- Own assortment strategy and recommend product mixes by retailer and channel to maximize performance and minimize cannibalization.
- Analyze price and pack architecture across channels and customers, identifying optimal pack sizes and price points.
- Analyze competitive pricing and shelf dynamics to inform positioning recommendations and identify business risks.
- Lead price-elasticity analysis and develop pricing architecture frameworks and recommendations.
- Analyze trade-promotion effectiveness across accounts and programs, evaluating ROI, volume lift, and efficiency to inform future investment decisions.
- Support promotional pricing strategy development by customer and channel.
- Partner with the Brand Director and lead shopper-marketing program strategy and oversight, developing programs that convert shoppers into Daily Harvest buyers.
- Develop shopper-marketing strategies across the full path to purchase that complement retail media efforts; this role does not manage retail media directly.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401(k) match of 100% on up to 5% of eligible pay
- Fertility assistance
- Childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access at certain locations
- 120 hours of paid time off
- 11 paid holidays
- Paid volunteer time off
- Bonus
- Equity
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
