Director, Brand Protection

Wolverine Worldwide•Rockford, MI

2d•Hybrid

About The Position

The Director, Brand Protection will be responsible for protecting the integrity of Wolverine Worldwide’s portfolio of brands by identifying, investigating, and mitigating threats such as unauthorized online sales, gray market distribution, counterfeits, and minimum advertised pricing (“MAP”) violations. Leveraging data analytics, marketplace intelligence, and digital monitoring tools, the Director develops, implements, and monitors the Company’s brand and marketplace integrity strategies and policies across the organization. This role serves as a strategic enabler—partnering cross-functionally to promote brand protection strategies that enable growth and strengthen our brands.

Requirements

10+ years in brand protection, investigations, e-commerce/marketplace operations, data analytics, supply chain, corporate security, compliance, or a related field
Experience with e-commerce practices, including affiliate networks, aggregator sites, SEM, MAP policies, on-line commerce and shopping eco-systems
Excellent project management skills
Strong oral and written communication skills
Strong analytical skills and attention to detail
Strong qualitative and quantitative skills to make impactful business decisions and lead cross-functional teams
Analytically driven while having an innovative and strategic way of looking at the business
Self-motivated, flexible, and adaptable to client & organizational changes
Ability to work independently and cohesively as a team member
Strong proficiency in Microsoft Office, including Excel and PowerPoint, and experience leveraging AI tools such as Copilot
Proficiency with data analysis and visualization tools (e.g., advanced Excel, Power BI, or Tableau) to translate large datasets into actionable insights

Responsibilities

Develop and lead brand protection strategies that strengthen marketplace trust, protect brand integrity and support business growth.
Partner with senior executives, brand presidents, and sales, DTC, wholesale, and Legal teams to align on and execute brand protection strategies and policies.
Oversee implementation and enforcement of MAP and marketplace integrity policies across all brands, including monitoring for violations and coordinating appropriate remedial actions with brand leadership and Legal.
Develop and manage data-driven dashboards and KPIs to provide visibility into compliance, marketplace activity, and seller behavior, and to establish benchmarks for online brand representation.
Lead analysis of marketplace and pricing activity across digital channels, transforming complex datasets into actionable insights, trends, and early warning signals that inform enforcement priorities.
Identify, implement, and manage digital monitoring tools and technologies to detect unauthorized sellers, policy violations, and intellectual property infringement, strengthening overall program coverage.
Identify unauthorized or unknown retailers and partner with Legal, third-party providers, and brand teams to develop and execute enforcement strategies.
Educate and support brand and sales teams to ensure clear understanding of policies and drive consistent compliance across retail partners.
Prepare and communicate data-driven recommendations and executive-level summaries for senior management, including both standard and customized reporting on compliance performance.
Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development.
Performs other duties as required/assigned by manager.