Director, Brand Partnerships & Branded Content
About The Position
Crazy Maple Studio is a fast-growing company based in the Bay Area and Los Angeles, focusing on mobile gaming, reading, and streaming. We are proud to have a global team that drives our innovation and success across diverse markets. Our flagship platform, ReelShort, is the #1 vertical streaming app in the U.S., with over 8 million DAU, delivering bite-sized episodic content that keeps viewers hooked. Other standout products include Chapters, where users shape immersive stories across drama, fantasy, and romance, and My Fiction, a platform for consuming and creating serialized romance. We’re proud to be recognized as one of the Global Most Loved Workplaces 2025, reflecting our commitment to innovation, creativity, and an employee-first culture. ReelShort is seeking a brand partnerships leader to bring brand investment into our content. Based in Los Angeles or the Bay Area and reporting to the General Manager, this role sells branded content and co-production partnerships to consumer brands and their agencies, where the brand funds production and the title launches on our platform. You know the brand marketing budget calendar well enough to be in the room before the budget is allocated.
Requirements
- 8+ years in brand partnerships, branded entertainment, integrated marketing sales, or agency-side account leadership, with a closed-deal track record
- An active book of brand-side and agency contacts you can activate in your first 60 days
- Working command of how brand marketing budgets are planned, allocated, and defended, including the timing of the cycle and who holds the pen
- Experience with entertainment or content-led partnerships, as opposed to pure media buying
- Ability to run the full cycle solo, from cold outreach through contract
- Self-directed, commercially sharp, and comfortable building from a blank page
Nice To Haves
- Beauty, fashion, footwear, CPG, or gaming category experience a plus
- Prior work with creator-economy, social-first, or short-form video partnerships a plus
- Experience managing talent or casting partnerships as part of a brand campaign a plus
Responsibilities
- Source, pitch, and close branded content partnerships where the brand co-funds production in exchange for integration and co-marketing
- Own the brand-side commercial relationship end to end: pitch, scope, pricing, contract, and renewal
- Build and work the agency channel — media agencies, creative agencies, and branded entertainment shops — as a durable source of inbound deal flow
- Time the pipeline to brand budget cycles, pitching one cycle ahead rather than chasing remaining spend
- Build the sales collateral: case studies with performance data, a rate card, and a standard partnership deck
- Manage external consultants and vendor relationships in this area, with a clear recommendation to the executive team on which to keep, replace, or drop
- Partner with the content team so integrations serve the story — a partnership that damages watch-through is not a win
Benefits
- annual performance bonus
- competitive healthcare
- other employee benefits
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
