Director, Brand Marketing

Nestle Operational Services Worldwide SA•Bridgewater Township, NJ

2d•$171,356 - $213,201•Hybrid

About The Position

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. Location: Remote or hybrid role based on the selected candidate’s geographic location. Preference will be given to applicants who live within a commutable distance of Bridgewater, NJ. POSITION SUMMARY: This role will serve as the marketing lead for the Nestle Microbiome Franchise, presently focused on recurrent c.diff, including, but not limited to, the ongoing assessment and translation of marketplace trends and data into meaningful insights and will drive development and evolution of launch excellence, go-to-market strategy for new indications, market and competitive intelligence for the US microbiome Rx portfolio. Manage business & financial simulations at a corporate level for senior management decision support regarding prioritization and activation of internal or business development driven initiatives. Identifies, develops & manages process to consistently provide HCP prescriber targets, aligned with marketing & sales strategies, that are independently vetted separate from sales force inputs. Leads planning and targeting strategies in collaboration with Sales division and new business development implementations.

Requirements

Bachelor’s degree in business or related medical field
8+ years’ experience in Marketing Commercial Operations including strategy development, execution, and measurement in pharma/medical industry
Managing transversal business activities, successfully working in international and cross-functional matrix environments
This position will require up to 30% travel

Nice To Haves

MBA strongly preferred
Broad multi-functional experience including experience in Sales, Marketing, Sales Operations and/or Account Management
Ability to develop strategy and plans with the greatest business impact collaboratively with internal and external partners
Proven track record of execution excellence
Proven ability to make complex decisions when dealing with ambiguity
Ability to link strategy to clearly actionable initiatives
Ability to understand and anticipate needs from health care providers and decision makers at national and local levels
Sense of urgency to deliver both short-term and long-term results
Team player with a proactive and collaborative approach
Strong ability to work across functions
Strong negotiations and influence skills for internal and external parties
A combination of technical credibility, effective communication skills, and ability to focus on what matters most

Responsibilities

Increase the organization’s agility and responsiveness by collecting, sharing and providing recommendations on marketplace, customer and competitive insight/threats to Sr. Management, RxLT and Sales teams across all channels & customer types
Identifies, develops & implement process to provide high quality HCP prescriber targets aligned with marketing strategies. Inform sales strategies for implementation
Manage business & financial simulations at a corporate level for senior management decision support regarding account and initiative prioritization and activation
Leads evaluation of healthcare and competitive landscape, identifying insights impacting brand and channel strategy execution
Leads advanced planning, analysis, solution development and communication of healthcare market trends in support of internal strategies, new business development opportunities and market growth & optimization assessments
Assist Sales division in identifying potential trends in sales force execution, the marketplace and influence evolution in strategy and deployment. Share key learnings, best practices to help shape strategies
Partner with Market Access and Sales divisions to help evolve prescriber and payer strategies, new business opportunities and value propositions across the care continuum
Partner with Business Development to manage business & financial simulations at a corporate level for senior management decision support regarding account and initiative prioritization and activation
Serves as interface between sales execution and marketing strategies with new business wins and product. Actively participates in all relevant meetings
Manage the coordination of customer prioritizations and relevant marketing messages
Provides detailed monthly, quarterly, and annual product plan/forecast build, dashboards and channel-specific sales aids specific to new business wins and product launches
Works closely with cross-functional internal partners in Sales, Finance, Supply Chain, Marketing, Business Development, Innovation & Renovation, and Business Operations to coordinate the timely execution of all new product and new business sales programs and initiatives
Knowledge of business to create a critical, fresh look at key processes and focus on optimizing organizational performance; ability to apply this knowledge appropriately to diverse situations