Director, Brand Marketing

Rockstar•New York, NY

1d•$140,000 - $170,000

About The Position

Rockstar is recruiting for a forward-thinking company building the operating system for modern fitness and wellness. Their mission is to make wellness more accessible by empowering studios and wellness entrepreneurs to grow beyond in-person classes. They provide a powerful, all-in-one platform to manage and scale hybrid wellness businesses—whether online, in-person, or both. With their platform, users can easily manage schedules, accept bookings and payments, build on-demand video libraries, host retreats, and run marketing campaigns via text and email. They also offer fully branded apps and websites, so studios can deliver a seamless, professional experience across every customer touchpoint. They have raised $15M in Series A funding and are growing quickly. It’s a unique moment to join—they are building a category-defining company in a fast-moving space, and they are looking for teammates who are excited to help shape the future of wellness. The Role They are seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of their brand as they enter their next stage of growth. In this role, you will elevate their presence in the market, ensure brand consistency across every touchpoint, and build the programs that shape how prospective customers, partners, and the broader wellness community perceive them. This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness. You will partner closely with Demand Gen, Product Marketing, Sales, and Leadership to craft a differentiated, inspiring narrative and bring it to life through memorable brand experiences.

Requirements

7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
Proven track record building and scaling a brand through high-impact storytelling and campaigns.
Strong creative instincts with the ability to brief, guide, and evaluate creative work.
Experience leading brand-level campaigns that drive measurable awareness and affinity.
Exceptional written and verbal storytelling skills.
Experience managing agencies, vendors, and internal teams.
Deep understanding of social, digital, content, and video ecosystems.
Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
Thrives in fast-paced, high-growth environments where experimentation is encouraged.

Responsibilities

Own the brand positioning, story, voice, and visual identity across all channels.
Develop and evolve a clear narrative that differentiates the company in the wellness and creator economy.
Create messaging frameworks that enable consistent storytelling across teams and platforms.
Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
Ensure creative quality, coherence, and alignment with brand guidelines.
Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
Build a storytelling engine that positions the company as a leader in the business of wellness.
Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
Oversee organic social strategy and execution to grow the company’s reach and elevate brand engagement.
Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
Lead brand-driven partnerships with creators, vendors, and wellness organizations.
Partner with Events Marketing to ensure brand consistency across all company-hosted and sponsored events.
Collaborate closely with Demand Generation to align brand and performance strategies.
Work with Product Marketing on category creation, launches, and GTM storytelling.
Partner with Sales and CX to ensure customer-facing materials and experiences reflect the company's brand values.