Director, Brand Marketing

Concord Music Group, Inc.•New York, NY

20h•$100,000 - $110,000•Hybrid

About The Position

Concord is the world’s leading independent music company. The Company supports more than 125,000 artists and songwriters whose works are licensed, marketed, and performed globally. Concord's growing catalog of 1.3 million songs, compositions, sound recordings, films, plays, and musicals is one of the most impactful and culturally relevant collections of creative rights in history. Concord is headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne, and Miami. KIDZ BOP is the #1 music brand for kids, featuring today’s biggest hits, “sung by kids for kids.” As the Director, Brand Marketing, you'll leads major brand marketing campaigns, manages partnership and sponsorship execution, and coordinates cross-functional efforts across the company. This role plans and runs KIDZ BOP’s biggest initiatives including albums, partnerships, live tours and tentpole moments. The Director works closely with the SVP to turn brand strategy into actionable plans that grow awareness and drive revenue

Requirements

7–10 years in brand marketing, partnerships, entertainment, or consumer-facing campaign work
Proven experience leading 360° marketing campaigns from strategy through execution
Demonstrated success pitching, securing, and managing partnerships or sponsorships
Experience working cross-functionally with creative, social, video, PR, and product teams
Strong strategic thinker with the ability to turn brand vision into actionable plans
Excellent project manager with a track record of delivering complex, multi-team campaigns on time
Exceptional communication and partner-facing skills; able to present, pitch, and build relationships
Strong writing skills (campaign messaging, briefs, partner decks, strategic docs)
Highly organized with strong attention to detail and the ability to prioritize across multiple projects
Comfortable reviewing creative assets for brand alignment and clarity
Self-starter with ownership mentality who thrives in fast-paced environments
Collaborative, solutions-oriented, and able to drive alignment across teams
Revenue-minded and proactive in identifying partnership and promotional opportunities
Bachelor’s degree or equivalent experience
Domestic travel required; occasional international travel as needed

Responsibilities

Develop and execute 360° brand marketing campaigns for album releases, partnerships, tours, and tentpole events
Build campaign plans, timelines, briefs, KPIs, and cross-team workflows
Review key campaign assets to ensure brand alignment and messaging consistency
Deliver post-campaign recaps, insights, and recommendations
Collaborate with the SVP to identify, pitch, and secure brand partnerships, sponsorships, and additional revenue opportunities
Oversee the execution and fulfillment of all partner deliverables, maintaining strong communication with internal and external teams
Assist Business & Legal Affairs with contract terms and partner approvals
Serve as the central point of coordination between music, video, social, art, touring, licensing and PR during campaign planning and execution
Turn brand and campaign strategy from the SVP and President into clear briefs, timelines and deliverables for these teams
Ensure all campaign messaging and assets stay consistent and aligned across channels
Manage the Brand Marketing Associate and support staff or consultants
Provide structure, prioritization, and coaching to ensure high-quality work
Support the SVP in advancing broader brand initiatives, including expansion efforts and long-range planning
Build and execute annual marketing plans and budgets for KIDZ BOP and related IP
Provide campaign briefs and clear direction to Social, Art, Video, PR, Touring and Licensing teams
Lead day-to-day management of all brand partnerships and sponsorships, ensuring contractual obligations, deliverables and timelines are met
Develop co-promotional plans with partners and serve as the primary liaison between internal teams and external partners
Work with Business and Legal Affairs on contract terms, partner approvals, compliance and usage rights
Represent KIDZ BOP at partner meetings, presentations, industry events and conferences, and support the SVP in identifying new partnerships and revenue opportunities