Director, Brand Management

Interface•Atlanta, GA

3d•Hybrid

About The Position

Interface is a global flooring solutions company and sustainability leader, offering an integrated portfolio of carpet tile and resilient flooring products that includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs for commercial and residential spaces. Made with purpose and without compromise, Interface flooring brings more sophisticated design, more performance, more innovation, and more climate progress to interior spaces. A decades-long pioneer in sustainability, Interface remains “all in” on becoming a restorative business. Today, the company is focusing on carbon reductions, not offsets, as it works toward achieving its verified science-based targets by 2030 and its goal to become a carbon negative enterprise by 2040. The Director of Brand Management for the Interface and nora brands is a senior leadership role responsible for guiding and overseeing the global brand strategy, development, and execution across the global portfolio. Reporting directly to the Global Head of Brand, Creative & Digital, this position requires a seasoned professional with a strong background in brand management, exceptional leadership skills, and the ability to drive cross-functional collaboration on a global scale. In this role, you will lead a team of Brand Managers and Associate Brand Managers, ensuring the cohesive and effective expression of our brands.

Requirements

15+ years of experience in business-to-business (B2B) brand management
Expertise in brand building
Proficient in data-led decision-making and business analytics
Excellent written and verbal communication skills
Strong analytical and organizational skills
Expertise in writing briefs, conducting briefing meetings, and developing strategies
Experience managing agency and freelance resources
Experience creating and executing against a project plan
Strong communication and presentation skills
Intermediate to advanced skills in Microsoft Word, Excel and PowerPoint
Bachelor’s degree in marketing or a related field

Nice To Haves

Passionate about brand building
Enthusiastic about design/interior design
Understands how brand, marketing, and product development work together to create powerful brands
Able to manage teams across all levels and functions of the organization
Interested in growing into a cross-functional leadership position
Open to global and cross-cultural perspectives and working styles
Able to manage multiple projects simultaneously and deliver on time
Superior relationship builder who can interact successfully at all levels of the company
Self-starter with a proactive approach to work
Able to partner with key stakeholders both internally and externally

Responsibilities

Champion the power of our brands across the organization as a whole and in market with customers.
Develop and communicate the brand vision and strategy for Interface and nora brands.
Ensure alignment of brand strategies for Interface and nora with the company’s overall goals & values.
Monitor the performance and marketing positioning of each sub-brand and make strategic adjustments as needed.
Lead the development and execution of integrated marketing plans for Interface and nora brands across all global channels, collaborating closely with cross-functional teams and external agencies.
Analyze data and market insights and use to shape strategic brand positioning and inform creative expression.
Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and partner with them to ensure activities generate strategic concepts for effective execution of marketing programs and objectives.
Provide strategic guidance and support to the Product Marketing, Creative, and Digital functions within the global Marketing Team.
Champion the activation of the product commercialization plans and key strategic projects, ensuring their successful implementation in alignment with global marketing strategies.
Partner closely with the Director of Marketing - FLOR to align brand strategies and marketing initiatives that drive growth in the FLOR commercial segment.
Collaborate with regional marketing teams to develop and execute training programs for product launches and new initiatives, ensuring consistency and effectiveness across all regions.
Oversee the Brand Manager and Associate Brand Manager workflows, including overseeing the planning and execution of all Annual Operating Plan (AOP) initiatives directed by senior management, including communication, documentation, data analysis, reporting, and asset acquisition.