Director, Brand Management CCTM

The Coca-Cola Company • Atlanta, GA

2d

About The Position

At The Coca-Cola Company, our Brand Managers craft a vision for the future of our brands. We’re seeking someone who has a thirst for innovation and can look beyond today and create a vision for where our brands can be tomorrow. Our successful candidate will persuade and inspire others and understands the lifetime value a strong brand foundation can bring. We’ve got the resources; you bring the ideas and execute the strategies that deliver cutting-edge excellence in ingredients, innovation, design and marketing. What You’ll Do for Us Develops integrated marketing plans and outstanding execution in the marketplace. Leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business. Delivering profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets. Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands. Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio. Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development. Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders. Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed. Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.

Requirements

• Bachelor’s degree in Business/Marketing/Communications or related field required; Master’s degree is preferred.
• 5+ years of experience in a previous marketing role.
• 2+ years of experience in a brand management role with the ability to steward brand initiatives designed to deliver business and brand objectives through the path to purchase (consumer content to in-store execution).
• 2+ years managing a brand management team and the ability to demonstrate execute of strategy plan with results.
• Knowledge of syndicated sources (e.g., AC Nielsen, IRI, CCT+, Home Scan) used in the analysis of trended consumer and volume dynamics, as well as knowledge of procedures used to drive increases in volume and brand equity (e.g., marketing programs, licensed/specialty merchandise and/or properties) are needed.
• Must possess the ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.

Responsibilities

• Develops integrated marketing plans and outstanding execution in the marketplace.
• Leading the category strategy utilizing consumer, category, commercial and industry insights to create winning long-term plans with short-term positive impact for the business.
• Delivering profitable, sustainable volume growth in the category, while ensuring continuous improvement of the long-term value for the brands across all markets.
• Manages the portfolio of established brands to deliver the company’s category volume, share and profit objectives; closely monitors changes in the marketplace to identify gaps and opportunities for new revenue, generating opportunities via new product-concepts, or brand/flavor/package extensions on existing brands.
• Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviors to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviors towards each brand within the portfolio
• Identifies proactive opportunity (volume, profit, connections, assets), competitive benchmarking and insight-based strategy development on existing portfolio.
• Manages and ensures that consumer marketing resources are used efficiently, by applying all relevant innovation pipeline for product and packaging development.
• Leads and continuously develops an effective working relationship with the extended marketing community, operations and key stakeholders.
• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.
• Coaches and develops the members of the Marketing Team; participates in the selection process for Marketing associates.

Benefits

• Challenging Work – our unique global system offers constant opportunities to develop world-class skills and a truly international career.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees