Director, Brand Insights and Strategy

Grubhub•New York, NY

1d•Hybrid

About The Position

Grubhub is seeking a Director of Brand Insights & Strategy to serve as our Strategic Architect and Master Storyteller. This role requires a Pragmatic Visionary who can transform disparate signals into high-conviction narratives within a fast-paced, high-stakes culture. The individual will drive the strategic agenda, possessing the intellectual grit to dive deep into data and the creative flair to translate findings into a vision that galvanizes the organization. Responsibilities include architecting the future of the brand, building the necessary research infrastructure, and actively infusing consumer, cultural, and category insight into every Growth team initiative to ensure strategic integrity.

Requirements

12+ Years of Proven Leadership
Background in brand planning or strategic insights, ideally spanning high-caliber agencies and fast-paced tech/startup environments.
Proven ability to source and synthesize insights from across disparate data streams and complex methodologies.
Excellence in presentation craft; ability to architect visually compelling, logically sound, and narratively driven decks without relying on templates.
Authority to influence C-suite and VP-level stakeholders, pivoting effortlessly between deep-methodology talk and high-level business strategy.
Proven experience defining and evangelizing brand frameworks, moving strategy from a static document to a living filter for every customer touchpoint.
Expertise in brand tracking and segmentation.
Passion for applying frameworks like behavioral science and semiotics to the work.

Responsibilities

Design and deliver narrative-driven journeys from the ground up, synthesizing disparate data into a persuasive visual story for leadership and cross-functional stakeholders.
Identify strategic opportunities and provoke productive discourse with insights that shift business logic and drive high-level decision-making.
Serve as a day-to-day partner to the Growth and Creative teams, proactively injecting consumer and cultural intelligence into their work.
Ensure high-velocity tactics remain rooted in brand truths and acute consumer relevance, providing foundational logic for precise execution.
Design and own the annual learning agenda, prioritizing research workstreams that solve for high-level business goals.
Identify, vet, and manage research partners, ensuring vendor ROI and that methodologies can drive a competitive advantage.
Establish a consistent rhythm of executive touchstones, designing KPI dashboards and summaries for the C-suite.
Proactively curate high-conviction intelligence for Board meetings and Town Halls, delivering strategic interpretation and critical nuance.